Marketing Day – May 17, 2019
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How strict privacy laws can inform a marketer’s approach to email
The debate around federal privacy laws and regulations has reached a fever pitch as consumers grow increasingly concerned about their privacy. States such as California are enacting strict and robust privacy laws on a local level. As such, more thought is being placed into what a federal privacy law would look like and just how…
Location intelligence companies react to new Android privacy controls
Privacy is the new black. At F8, Google I/O and, this week, Google Marketing Live, privacy has been front and center, with Facebook and Google going to great lengths to discuss how they’re beefing up data transparency and privacy controls for users. In addition, this week Facebook announced a “Clear History” tool, which will impact…
Creating Your Own React Validation Library: The Basics (Part 1)
Creating Your Own React Validation Library: The Basics (Part 1) Creating Your Own React Validation Library: The Basics (Part 1) Kristofer Selbekk 2019-05-16T13:00:59+02:00 2019-05-16T12:35:10+00:00 I’ve always thought form validation libraries were pretty cool. I know, it’s a niche interest to have — but we use them so much! At least in my job — most…
Is Amazon friend or foe? Retailers must weigh the opportunity before tapping revenue gains
One of the most discussed topics in e-commerce over the past 18 months has been The Amazon Effect. Amazon has been throwing its weight around the industry, threatening to disintermediate retailers from their customers while eating into their profits. The reality is, Amazon and other marketplaces are not going away. Marketplaces represent approximately half of…
Beyond call tracking: Measuring sentiment for marketing success
Call analytics can be a touchy subject among some marketing teams, particularly those that have strained relationships with the sales team of their organizations. The tension between the two departments often leaves a gap between our teams that, when bridged, create valuable insights into cross-channel campaign effectiveness and sales results. Thanks to the rise of…
’SVG Web Page Components For IoT And Makers (Part 2)’
‘SVG Web Page Components For IoT And Makers (Part 2)’ ‘SVG Web Page Components For IoT And Makers (Part 2)’ Richard Leddy 2019-05-15T13:30:16+02:00 2019-05-15T12:35:21+00:00 So, we already have ways of dynamically loading a menu of SVG icons made to react by loading panels if we so desire, but the icons were not actual components. We…
5G won’t solve ad-supported video’s playback issues
Anticipation for 5G wireless has exploded into a full-on mania recently, with some wireless providers playing into the hype by laughably slapping a 5G label on a product that is not actually 5G. There’s buzz building across the media industry about what 5G can do for streaming, mobile download times, data sharing, and advertising. Within…
How Frontend Developers Can Help To Bridge The Gap Between Designers And Developers
How Frontend Developers Can Help To Bridge The Gap Between Designers And Developers How Frontend Developers Can Help To Bridge The Gap Between Designers And Developers Stefan Kaltenegger 2019-05-14T12:30:59+02:00 2019-05-14T12:34:08+00:00 Within the last nine years, almost every designer I used to work with expressed their frustration to me about them frequently having to spend days…
Be prepared for broader tracking prevention adoption to shake up adtech
When you live in an earthquake state, you’re highly attuned to things that don’t matter elsewhere. You’re aware, for example, of the open shelving in your kitchen – is the stemware so attractively displayed there vulnerable to shattering in one fell swoop? Do you have a decent insurance policy? Does your flashlight even have batteries?…
