Defining the scope of digital marketing is essential for businesses to get the most from it Smart Insights exists to help advise marketers how to best plan and optimise their use of integrated digital marketing, but recently the term digital marketing has had a fair bit of criticism. Dave Chaffey’s recent blog post on digital…
How different functionality and value varies between the different Marketing Automation platforms Marketing Automation is a key trend for 2016. In fact it is currently top in our survey of what marketers think will be the most important marketing trend in 2016. An impressive 92% of marketers who are using marketing automation feel that it…
I first discovered the calc() function more than four years ago, thanks to CSS3 Click Chart, and I was absolutely delighted to see that basic mathematical computations — addition, subtraction, multiplication and division — had found their way into CSS. A lot of people think preprocessors fully cover the realm of logic and computation, but…
SME/SMBs are often overlooked for marketing best practice advice. Our new RACE planning guide addresses this Marketers tend to love talking about the big, high budget campaigns. People writing up case studies are naturally drawn to big brands with big budgets, as they have the capacity to produce the ‘flashiest’ campaigns and assets. But investment…
Examples and best practice advice on how to maximise your digital marketing reach with an integrated PPC and SEO approach. When it comes to digital marketing, pay per click (PPC) advertising and search engine optimisation (SEO) are arguably two sides of the same coin. However, all too often companies will focus on one at the…
Exploring the benefits for small and medium businesses Marketing Automation is one of the hottest trends in 2015, according to a recent SmartInsights survey. However, adoption of this key technology is still in its early phase, especially amongst small businesses. This article explains how small businesses are using a wide number of solutions as simple…
Marketers are always being told to conduct AB testing, here is how to do it Imagine that you’re the manager of a top Premier League side like Manchester United. Despite seeming like the better team on paper, your first-choice striker is failing to consistently score the goals needed to win games. This results in points…
“Black Friday” has many explanations and various historical reasons. Besides that, every year it leads to people buying things just because retailers give huge discounts. But do you really need more? If you wouldn’t have bought something at its full price, you probably don’t need it at all. In a world where most of us…
The incredible growth of mobile and the proliferation of mobile devices has made the UX designer’s job more challenging and interesting. It also means that user-testing mobile apps and websites is an essential component of the UX toolkit. But unlike the desktop environment, no out-of-the-box software packages such as Silverback or Camtasia are specifically designed…
Since seven years, our monthly desktop wallpapers post is a Smashing favorite that wouldn’t be possible without the tireless efforts of designers and artists from across the globe. Each month, we challenge you, the design community, to get your creative juices flowing and produce some interesting and inspiring desktop wallpapers. And well, we are very…