Folding Doors Direct Ireland
Folding Doors Direct Ireland is a complete showcase of what this dynamic Irish company can offer to its clients.
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Enerxon
Enerxon Engineering Solutions are a global engineering company which is reflected in this bespoke website.
Salesforce puts Lightning into its Marketing Cloud
Salesforce is adding more lightning to its clouds. Today, the company announced the launch of Marketing Cloud Lightning, which follows the relaunch in February of its Sales and Service clouds on the Lightning platform. At the same time, Salesforce is announcing a variety of other enhancements in advertising, email and customer journeys, as well as…
5 ways SEO and PR should be working together
With a newly integrated and and constantly evolving digital landscape, marketing and communication channels are working together more closely than ever before. Granted, you’ll see variations in how well this is actually executed based on your business structure and the channels themselves, but the fact is: Channels can’t exist in silos. An easy collaboration exists…
The morality clause in digital marketing
If you very honestly, in your heart of hearts, don’t want a digital marketing initiative to succeed, should you take on the project? The issue is a constant one, of course, and hardly limited to digital, but nothing brings it into sharp relief quite like an election year. Perhaps that’s why discussions about the ethical…
Senate launches inquiry into allegations of slanted Facebook Trending Topics
After the story broke of possible rigging in Facebook’s Trending Topics, with news being purposely swept under the rug in favor of promoting content of another agenda, Facebook has gotten itself into more hot water. Today, Gizmodo has followed up on the story, acknowledging that the US Senate Commerce Committee, a government entity responsible for…
MarTech Landscape: What is machine learning and why should marketers care?
Way back in the last century, one of the most common put-downs of computers was the accusation that they only did what they were programmed to do. Not any more. These days, it is increasingly common for marketing and many other kinds of systems to employ some variety of “machine learning,” which moves away from…
Success is an illusion if you can’t measure it; learn how at SocialPro
Driving traffic through earned/owned and paid social media advertising is the beginning of the journey. The rubber meets the road when visitors interact with landing pages and become customers. And social media marketers need to prove their mettle, not just speculate about their accomplishments. SocialPro has sessions designed to help you demonstrate the results you’re…
Facebook now lets brands target ads based on how much time, money you spent on their sites, apps
Ads on Facebook are about to get even more reflective of what you did on a brand’s site or app. Two and a half years after Facebook started letting brands retarget people who visited their sites and mobile apps, the company is going to let them retarget people based on specific things they did on…
Henny Penny and the state of digital marketing: The sky is not falling
If one pays casual attention to marketing and media trade publications, it’s easy to draw the conclusion that the heyday of digital advertising is over. Each week there are new stories about the challenges facing the industry: viewability, ad fraud, ad blocking and more. With these challenges, there’s the assumption that brands may no longer…
