I write about it often, but it’s a topic that makes me love my job, it’s the reason why communities work and why great people are great. I’m talking about honesty and ethics in everything we do, in how we live. Reading about corruption, tax avoidance tricks, wars, and also about poorly written code or…
These B2B brands know a thing or two about video. Are your B2B videos as engaging? B2C brands have been using video for decades. Ever since there has been TV there have been brands producing great videos to delight and entice consumers. Yet for B2B marketers video is still somewhat of a new field, even…
How to harness the power of user-generated content User-generated content, whether customer reviews or visual praise for your product, can serve as superior marketing collateral. With this in mind, brands should harness the power of consumers to maximize the impact of social media marketing efforts. Social media marketing professionals understand the value of attracting customers….
The next best thing to an SEO crystal ball Calculating return on SEO activity is a bit of a headache if we’re honest. With so many variables, how on earth do you confidently forecast what will happen? Forecasting anything is never going to be a simple black and white process, but compared to forecasting PPC,…
The modern logo has to work harder than ever before. In the past, a company logo was perhaps intended simply for a shop sign and printed in local newspaper adverts. Today’s logos have to work with a growing plethora of smart devices with varying screen sizes and resolutions, displaying responsive websites. Often logos end up…
I once worked with a digital agency that didn’t know how to hold a kickoff meeting. And they didn’t even know that they didn’t know. Weeks into every project, they’d simply find themselves frustrated over how they’d ended up in a position of following rather than leading. They would fight to get their good ideas…
Go ‘Above the Clutter’ and see how CMOs at the top of their game run their marketing campaigns The founder of the CMO club, Peter Krainik, has just launched a new digital series which will take us behind the scenes with top American CMOs, to find out how they run their marketing departments and successfully…
Your B2B customer deserves a B2C experience like these Comparing B2B and B2C marketing used to be an Apples-to-Oranges situation, but they’re becoming increasingly comparable. True, you don’t issue RFPs (Requests for Proposal) when you buy a Blu-ray player, and yes, a CRM decision requires a lot of research. But if you take some of…
The anatomy of a successful website in 2016 and beyond Digital marketing is such a fluid industry that many changes have taken place this past year alone. Consider: The Mobilegeddon threatened lots of website owners, only for it to produce less dramatic ramifications to most sites, at the very least. The latest Google search engine…
There are over two million iOS apps and almost as many Android apps in the growing app economy. However, for every Flappy Bird app that gets lucky and goes viral, there are thousands of apps that take time and hard work to launch and persistence to maintain, grow and avoid the app graveyard. While we…