Ken Wolter / Shutterstock.com Yahoo CEO Marissa Mayer was hired in July 2012 amid great fanfare and high expectations. There were many at the time who also expressed the sentiment that Mayer faced a “daunting challenge” in trying to right the Yahoo ship. Indeed. She has experienced successes and failures. Fundamentally, I don’t believe another…
Let’s get something straight today that every major league baseball player already knows: It’s impossible to hit a home run if you don’t step up to the plate and take a decent swing at the ball. It sounds obvious, right? In order to smash it out of the park, the batter needs a certain level…
How many times have you checked Facebook today? What about Twitter, Instagram or any other social channel? If you’re anything like 71 percent of millennials, you log into a social network at least once a day. You scroll through photos, videos and posts from friends and family about events, kids, news and opinions. If social…
Here’s our recap of what happened in marketing technology, as reported on Marketing Land and other places across the web. From Marketing Land: Look out for the MosQUito — a new kind of ad fraud that drains human traffic from infected websitesApr 29, 2016 by Barry Levine Marketing/anti-fraud agency eZanga says it could affect thousands,…
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Robots are great for cleaning the floor and are perfect for exploring the moon. They’re just not that great at customer support. The last thing your customers want is another “We received your message” email or “Thank you for holding” recording. Robots only succeed in making customers feel like another number, a dubious accomplishment for…
We always try to challenge your artistic abilities and create some interesting and inspiring artwork. As a matter of fact, we discovered the best source for inspiration: desktop wallpapers that are a little more distinctive than the usual crowd. This creativity mission has been going on for eight years now and, like every month, artists…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: IAB releases 2016 plan to develop LEAN scoring, its effort to take on ad blockingApr 29, 2016 by Ginny Marvin The goal is to develop scoring algorithms that can show who’s…
The IAB Tech Lab announced more on how it plans to execute its LEAN ads scoring system that will be used to evaluate ad experiences on digital properties. LEAN, which stands for Light, Encrypted, AdChoice supported, and Non-invasive ads, is the IAB’s response to the rise of ad blocking. Through 2016, the Tech Lab plans…
Eighty-six percent of companies aspire to be customer experience leaders, but most don’t have the customer experience (CX) management capabilities they need to achieve that goal. This CX management (CXM) maturity model defines the 30 CXM practices that every firm needs to master. This report and self-assessment will help CX professionals compare their company’s current…