The Future of CX with Larry Ellison
Ad extensions for the entire decision journey
Not only do ad extensions work to encourage immediate sales, but they can also be used to move consumers along the decision journey/buy cycle. In our work, we’ve effectively used ad extensions in many stages of the buy cycle, for instance:
In this article, I’ll cover appropriate ad extensions for the decision journey stages I mentioned above. I’ll also provide pointers and warn of potential ad extension pitfalls.
[Read the full article on Search Engine Land.]
From our sponsors: Ad extensions for the entire decision journey
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