Marketing Day: Survey for digital agencies, new Instagram shopping features, AMP Story ads

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Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Help us understand how digital agencies are evolving: Take our survey
Nov 15, 2018 by Ginny Marvin
If you work at a digital agency, we want to hear from you.
Use predictive personalization to drive increased conversion rates
Nov 15, 2018 by Digital Marketing Depot
Every day, every month, every quarter, marketers are tasked with a conundrum: create web sites and messages that resonate with target audiences. It’s not a rare request. In fact, it’s a fundamental principle of marketing. Why is it a conundrum? Because you’re being asked to make one size fit all of your visitors.
Instagram unveils 3 new shopping features ahead of holidays
Nov 15, 2018 by Amy Gesenhues
Users will now be able find products via a business profile or video and save to a shopping collection.
Nat Geo and Verizon’s Oath programmatically place ads in VR for ‘Mars’ series
Nov 15, 2018 by Barry Levine
The ads — a static image and a video trailer — display inside VR environments, the first commercial use for a capability Oath announced last summer.
Office Depot launches first holiday-themed AR ad on Facebook for ‘Elf Yourself’
Nov 15, 2018 by Amy Gesenhues
Facebook has been testing AR ads in the News Feed since July.
Build a strategy to grow your ABM program for 2019
Nov 15, 2018 by Peter Isaacson
Time to revisit your target account list and explore new channels to tighten alignment between sales and marketing.
Last minute email checklist for your impulsive Black Friday and Cyber Monday shoppers
Nov 15, 2018 by Kyle Henderick
Marketers should review their data to determine which tone and emotion resonates best with their key audience and tailor content accordingly.
AMP Story Ads come out of beta with Google Ad Manager support for direct sold ads
Nov 14, 2018 by Ginny Marvin
The fullscreen ad format is now available to all publishers.

Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology:

7 ways to use dynamic content and multiply your conversions
Nov 15, 2018 by Digital Marketing Depot
Five years ago, people were awed when Amazon could recommend a product they’d love. Today, users expect that Netflix will recommend to them another binge-worthy series based on their tastes. So, how does a marketer meet this high demand for personalized communications?

Online Marketing News From Around The Web:

Ads.txt Curbed Unauthorized Inventory Sales. Could The Same Principles Defeat Bad Ads?, AdExchanger
Dear [NAME]: We’re All About Personalization, CMS Wire
How to Target and Exclude Mobile Apps in Google Ads, PPC Hero
Instagram starts rolling out dashboard that shows how much time you spend on it, The Verge
LADbible’s Acquisition of UNILAD Makes it the 4th Most Viewed Media Property in the World, Tubular Insights
Our Continued Commitment to Transparency, Facebook Newsroom
Study: 1 in 6 millennials will do more holiday shopping on mobile than last year, Mobile Marketer
What Google Beacon Means for Local Marketing, Ignite Visibility
Why do people unsubscribe from email marketing campaigns?, My Emma

The post Marketing Day: Survey for digital agencies, new Instagram shopping features, AMP Story ads appeared first on Marketing Land.

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