Marketing Day: Facebook Analytics, Marketo buys Bizible & Radius merges with Leadspace

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Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Facebook unveils new analytics features, including a tool to track the omnichannel journey
May 2, 2018 by Robin Kurzer
The social media company made this announcement — and many others — at F8, its developer conference in San Jose.
Searcher intent: The secret ingredient behind successful content development
May 2, 2018 by Dave Davies
Contributor Dave Davies takes the guesswork out of determining what type of content will resonate with an audience by creating Excel formulas to help determine what a searcher may be looking for.
Look Ma, no keywords! Phrase-free AdWords campaigns are here
May 2, 2018 by Andy Taylor
Contributor Andy Taylor discusses Google’s new Local Search Ads Experiment in AdWords, which uses address and location categories in lieu of keywords to trigger relevant local results.
How to use good ol’ PPC to support fun and creative branded content
May 2, 2018 by Kevin Lee
Contributor Kevin Lee looks at creative synergies and the power of collaboration to increase the efficiency of branded content using PPC campaigns.
Let’s face it — clickbait works. Here’s how to use it to your advantage
May 2, 2018 by John Lincoln
Hook people with a creative title using the right words as “bait,” and searchers will click your links, says contributor John Lincoln. Here are 9 examples of successful titles that encourage better click-through rates.
Intent-based keyword research: Let Google be your guide
May 2, 2018 by Jacob Baadsgaard
Contributor Jacob Baadsgaard takes a look at why intent is an important part of keyword research and explains how to use Google to guide your SEM and SEO keyword strategies so you’re not losing time or money.
Marketo buys Bizible, adds ‘deeper attribution’ to its engagement platform
May 2, 2018 by Robin Kurzer
The move gives marketers the ability to track the buyer journey across all activation points.
How Salesforce’s acquisition of CloudCraze expands its Commerce Cloud
May 2, 2018 by Barry Levine
There is now a B2B side to complement the previous B2C focus, pointing to more ways for Salesforce’s CRM to become e-commerce-enabled.
Here’s why Radius and Leadspace decided to combine
May 2, 2018 by Barry Levine
The two firms, best known for their predictive lead scoring, are now merged under the Radius brand in order to offer scale, global reach and quality data.
MetaX launches a blockchain-based whitelist of websites
May 2, 2018 by Barry Levine
The pilot project, called the adChain Registry, tests the idea of a community curating a list of quality sites, maintained through a miniature token-based economy.
How to seamlessly augment the retail experience
May 2, 2018 by Rohit Gupta
Contributor Rohit Gupta predicts the future of in-store interactions which will be enabled by advanced technologies.
Identity is having its moment, but most martech isn’t ready
May 1, 2018 by Mike Sands
With many in the industry recognizing identity as its own separate martech category, contributor Mike Sands says brands must get up to speed with this central concept.

Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology:

What is ad effectiveness, and how does it help your business?
May 2, 2018 by Digital Marketing Depot
Humor aside, Wanamaker wasn’t joking. And the challenge still remains with brands struggling to accurately capture the performance of their online ad campaigns amidst a fragmented array of marketing touch points.
Snap revenue takes a hit in Q1 2018, down from $286M in Q4 2017 to $231M last quarter
May 2, 2018 by Amy Gesenhues
CEO Evan Spiegel says the company sees early signs of stabilization following its Q1 2018 redesign.
6 ways ABM turns classical lead scoring on its head
May 2, 2018 by John Steinert
Don’t be afraid to break the “rules” to drive the results you need, argues contributor John Steinert.

Online Marketing News From Around The Web:

A new Twitter experience on Windows, Twitter
Cambridge Analytica Closing Operations Following Facebook Data Controversy, Wall Street Journal
Don’t Crash and Burn! Here Are 3 Ways to Test Your Emails before Hitting ‘Send’, AWeber
How to Generate B2B Leads on LinkedIn, Ignite Visibility
How to Measure and Benchmark Your Instagram Influencer Program, Simply Measured
How to Retarget People Who Click on Curated Content, Social Media Examiner
Influencers offline: A candid analysis from social media’s creators and distributors, Digiday
Placement & brand safety are important, but are we forgetting ad quality?, Econsultancy
Survey: CMOs Struggle to Connect Marketing Efforts with Company Success, KoMarketing
Who’s Using Local AR? And How Often?, Street Fight

The post Marketing Day: Facebook Analytics, Marketo buys Bizible & Radius merges with Leadspace appeared first on Marketing Land.

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