Marketing Day: YouTube’s top November ads, GDPR compliance & net neutrality

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Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

A balanced approach to data-driven SEO
Dec 13, 2017 by Ryan Shelley
SEOs have access to massive amounts of data, and columnist Ryan Shelley asserts that we must learn how to overcome information overload and focus on what drives results.
2017: The year identity changed everything
Dec 13, 2017 by Mike Sands
Columnist Mike Sands takes a look back at this year’s notable events in digital advertising and examines the underlying theme of identity that’s transforming brands.
Samsung Galaxy had the most-watched ad on YouTube in November with 23.9M views
Dec 13, 2017 by Amy Gesenhues
The ad owned more than a third of the views generated by the top 10 ads combined last month.
Why the end of Google’s ‘First Click Free’ is a step in the right direction
Dec 13, 2017 by Ben Barokas
Subscription-based consumption is on the rise, and contributor Ben Barokas believes Google’s move should spur publishers to take control of their monetization strategies.
Retail is better off without Black Friday
Dec 13, 2017 by Evan Magliocca
With Black Friday discounts lasting weeks and even months, retailers can’t keep pace with the likes of Amazon and Walmart. Contributor Evan Magliocca discusses how brands must evolve in order to thrive.
Facebook ads can now link to brands’ WhatsApp accounts
Dec 13, 2017 by Tim Peterson
After rolling out verified profiles for businesses on WhatsApp, Facebook is adding a tool for brands to promote their presence.
New report: Brands set budgets and expectations for GDPR compliance
Dec 13, 2017 by Barry Levine
Conducted by Forrester for governance solution provider Evidon, the study indicates that companies doing business in Europe are gearing up.
Net pioneers tell FCC: ‘You don’t understand how the internet works’
Dec 13, 2017 by Barry Levine
An open letter by key inventors of the internet asks the federal agency to delay its vote on Thursday on whether to remove net neutrality.

Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology:

Digital advertising 2017: A year of reckoning in review
Dec 13, 2017 by Ginny Marvin
This year was dominated by controversy, mobile and the duopoly, but there’s more to the story.
Finding a perfect match: Oodi helps companies outsource to agencies
Dec 13, 2017 by Robin Kurzer
The e-commerce platform wants to make RFPs irrelevant and make the entire process quicker.
GDPR won’t kill you. It’ll make you stronger
Dec 13, 2017 by John Steinert
The General Data Protection Regulation is edging ever closer. Columnist John Steinert explains how marketers can use the impending change as a catalyst for delivering marketing ROI.
Nearly 70% of marketing executives plan to spend more on marketing technology in 2018
Dec 13, 2017 by Amy Gesenhues
Search marketing platform Conductor surveyed 500 marketing executives to gain insight into their martech strategy for the coming year.

Online Marketing News From Around The Web:

2017 Email Marketing Report Card: Did Your Program Make the Grade?, Multichannel Merchant
5 Things to Know About B2B and B2C Content Marketing, Vertical Measures
95 Tools to Help You Be the Best Email Marketer on the Planet, AWeber
Align with Amazon’s strategy for marketplace success, Practical Ecommerce
Data & analytics trends in 2018: What do the experts predict?, Econsultancy
Do Customer Journeys Get Marketers Where They Want to Go?, CMS Wire
Facebook plans to stop paying publishers to make news feed videos, Digiday
Five Trends That Will Shape Mobile Adtech in 2018, MarketingProfs
Forrester: YouTube is most popular social site for 12- to 17-year-olds, Mobile Marketer
How Social Media Marketers Can Leverage Marketing Technology, eMarketer

From our sponsors: Marketing Day: YouTube’s top November ads, GDPR compliance & net neutrality