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Marketing Day: Pinterest’s branded-content program, 5 futuristic ad channels & more
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:
- Facebook’s removal of 4 ad targeting options does not apply to existing campaigns
Sep 19, 2017 by Tim Peterson
The disabling of ads targeted based on people’s employers, schools, fields of study and job titles only applies to new campaigns. - 5 easy-to-miss SEO mistakes blogs make
Sep 19, 2017 by Kristopher Jones
Is your content great, but not ranking? Columnist Kristopher Jones shares some of the more common SEO errors bloggers and content marketers make. - Martech enablement series: Part 7 — Insights, intelligence and integration
Sep 19, 2017 by Peter Ladka
In Part 7 of a nine-part series, contributor Peter Ladka digs into the systems that make up the “dashboards” of your martech stack to bring martech enablement insights to your team. - Pinterest opens self-serve version of Pin Collective branded-content program
Sep 19, 2017 by Tim Peterson
Through a deal with Popular Pays, Pinterest is helping all advertisers find talented folks to produce creative for its platform. - 5 futuristic advertising channels and the first rule of advertising dynamics
Sep 19, 2017 by David Rodnitzky
To help you stay ahead and capitalize on future advertising trends, columnist David Rodnitzky rounds up the new marketing channels that he expects will emerge over the next three to five years. - IAB sets up Blockchain Working Group for advertising
Sep 19, 2017 by Barry Levine
The move by the standards-making body shows that blockchain is growing up. - Janrain launches centralized data access control
Sep 19, 2017 by Barry Levine
The new Advanced Policy Manager provides what the company calls ‘the first standardization of access control across sites and apps’. - Facebook will block advertisers from changing link previews, but hasn’t yet
Sep 18, 2017 by Tim Peterson
Brands had used the option to reposition news articles as promotional content.
Online Marketing News From Around The Web:
Business Issues
- Former Facebook and Snap exec Sriram Krishnan is joining Twitter to work on product, Recode
- Satya Nadella Rewrites Microsoft’s Code, Fast Company
- Snapchat Removes Al Jazeera Channel in Saudi Arabia, Wall Street Journal
Content Marketing
- 5 Characteristics of Compelling Content Marketing, CMS Wire
- Content Marketing Psychology: How to Use it, CopyPressed
- Why Your Content Marketing Team Needs a Developer, Content Marketing Institute
E-Commerce
- How machine learning can set fashion ecommerce strategy & product assortment, Econsultancy
- Study: Amazon’s role in online shopping presents opportunity for big brands, Retail Dive
- Using MoSCoW Prioritization for Ecommerce Projects, Practical Ecommerce
Email Marketing
- 7 Common Newsletter Problems Solved, Problogger
- Email showdown: Stitch Fix vs. Trunk Club, Emma Email Blog
- The 30 magic marketing words, VerticalResponse
General Internet Marketing
- 11 Internet Marketing Stats to Optimize Your Ads Online, Duct Tape Marketing
- How To Calculate The ROI Of Influencers’ Posts, Search Engine People
- October 2017 Marketing and Holiday Planning, Constant Contact Blogs
Internet Marketing Industry
- BlueConic Unveils Free Tool to Help Marketers Determine Readiness for Customer Data Platforms, Business Wire
- Ecrebo appoints Michael Poyser as Chief Analytics Officer, Ecrebo
- Smartly.io Closes $20 Million Investment in Secondary Funding Round, PR Newswire
MarTech
- How AI Bots, Voice Assistants Are Changing Shopper Behaviors, Street Fight
- Is Reliance On LiveRamp Scaring Ad Tech Vendors Out Of The Cross-Device Consortium?, AdExchanger
- Most Marketers Say They Understand AI, but the Details Are Hazy, eMarketer
Mobile/Local Marketing
- “Mobile Marketplace” from Button and Ibotta Adds 30 New Brands, Street Fight
- Brighten your holiday strategies with mobile | Retail Dive, Retail Dive
- DeviceID Reset Fraud: The New Threat to Mobile App Marketers [Data Study], AppsFlyer
Social Media
- 14 Actionable Strategies for Increasing Your Facebook Page Engagement, The Buffer Blog
- 6 Questions to Ask Yourself When Setting Social Media Marketing Goals, Top Rank Marketing Blog
- What Vox Learned from Building Groups and Creating Communities on Facebook, Facebook Media
Video
- Four ways marketers can increase conversions from social video, Econsultancy
- Videoblocks launches its stock photo service and changes its name to Storyblocks, TechCrunch
- YouTube Monetization Updates: How it Can Impact Your Business Channel, The Sales Lion
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