Marketing Day: Amazon Echo, Facebook Audience Network & Instagram’s new tool

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Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Survey: Amazon Echo, Google Home owners are ‘very interested’ in Apple HomePod
Jun 14, 2017 by Greg Sterling
Overall, 33 percent interested in HomePod, but price identified as the most important feature among most likely buyers.
IAB: 2017 Q1 is 7th straight with double-digit growth in US digital ad revenues
Jun 14, 2017 by Ginny Marvin
Q1 digital ad revenues close in on $20 billion.
37% of consumers say ads placed next to offensive content impact brand perception
Jun 14, 2017 by Amy Gesenhues
A new survey from The CMO Council reveals how negative ad experiences influence the way consumers think about brands.
Why content matters (no matter what type of marketer you are)
Jun 14, 2017 by Rebecca Lieb
Columnist Rebecca Lieb outlines the reasons why content marketing is more important to brands and marketers than ever before.
Facebook addresses Audience Network, mid-roll ad transparency problem with publisher lists
Jun 14, 2017 by Tim Peterson
Facebook will provide advertisers with lists of publishers on whose sites, apps, Instant Articles and native Facebook videos their ads may appear.
PowerInbox launches premium email ad network
Jun 14, 2017 by Barry Levine
The network, called InboxChoice, is a higher-end version of its existing RevenueStripe offering.
LinkedIn partners with Acxiom for brand targeting
Jun 14, 2017 by Barry Levine
Acxiom says that, as the first-party data house of many brands, it can readily optimize customer lists.
Instagram debuts tool for celebrities, publishers to label sponsored posts, Stories
Jun 14, 2017 by Tim Peterson
Instagram creators will be able to attach “Paid partnership with” tags to their sponsored posts to keep clear of regulators.
Google rolling out GMB simple website creator
Jun 13, 2017 by Greg Sterling
Designed for developing markets, it may become popular in the US, where large numbers of SMBs still don’t have websites.

Online Marketing News From Around The Web:

Analytics

Creating an Analytically-Minded Culture, The Direct Markting Association

Blogs & Blogging

Blogging Stats: When and Where Bloggers Blog, MarketingProfs
How to Repurpose Content for Your Blog and Beyond: A Plan for Creators, Social Media Examiner

Business Issues

Amazon stuck a 79-foot tall Echo replica in Times Square, VentureBeat
Facebook hires Siri natural language understanding chief from Apple, VentureBeat

Content Marketing

5 Easy Steps for a Killer Content Strategy, 97th Floor
7 Important Content Writing Tips, Convince and Convert
9 Strategies for Using Customer Testimonials in Your Content, Content Marketing Institute
How To Target Keywords In Content Marketing (Like A Pro), Ignite Visibility
Should You use Medium for Your company’s Content?, Distilled
The Relationship between Rhetoric and Content, CopyPressed
What’s Your Content Differentiation Factor?, Search Engine Journal

Copywriting, Design & Usability

Developing a Data-Driven Website Redesign Strategy, UserTesting Blog
How empathy drives amazing UX at Canadian Tire: Q&A with Steve McGuire, Associate Manager of Usability and Optimization, UserTesting Blog
How to Add Color and Richness to Your Writing … Without Making Us Want to Barf, Copyblogger
How to Become a Design-Led CMO, AdAge
How to Install JavaScript Snippets and Website Codes Into Your Website, Crazy Egg
Hybrid Apps And React Native: A Time To Transition?, Smashing Magazine

Display & Contextual Advertising

How USA Today is using custom display ads, Digiday

E-Commerce

In battle against Amazon, high-end photography is a difference maker, Digiday
New job post signals Amazon Go is a go, Retail Dive
These 5 Tips Will Change the Way You Market Your Online Store, Small Biz Trends
Using RFID for Omnichannel Fulfillment Success, Multichannel Merchant
What to know about Prime Reload, Amazon’s latest rewards program, Digiday

Email Marketing

17 WordPress Plugins for Email Marketers, AWeber Communications
4 Things You Should Know About Canada’s Anti-Spam Legislation, VerticalResponse
5 Tips for Building Better Loyalty Program Email Campaigns, MarketingProfs
How to Instantly Increase Engagement in Your Emails, Constant Contact
How to Make a Newsletter More Engaging With Two Little Words, Constant Contact Blog
Is Content Marketing the Toughest Email List Growth Tactic?, eMarketer
The 5 Steps You Need to Take to Create Customer-Centric Content, Movable Ink Blog
Why is permission important in email marketing?, My Emma

General Internet Marketing

How To Include Neuromarketing Strategies in Your Promotional Campaign, Social Media Explorer
Invalid bot-related traffic will cost marketers $16.4 billion globally this year., The Direct Markting Association
Measuring Brand Perception and the Effect of PR, Clutch
The 5 Step Approach to Cross-Channel Customer Engagement, Kiss Metrics
Why the battle against online advertising pollution is being fought by web browsers, Quartz

MarTech

Facebook teaches machines to negotiate with humans, TechCrunch
Melding Marketing and Ad Tech a Challenge for B2C Companies, eMarketer

Mobile/Local Marketing

Facebook’s smart assistant M now speaks Spanish in Mexico and the U.S., VentureBeat
Google’s getting serious about building its own iPhone, The Verge
How Brands Decipher What Local Marketing Tactics Are Working, Street Fight
IAB: 90% of smartphone users recall mobile ads, Mobile Marketer
Mobile Marketing Hacks On A Shoestring Budget, Search Engine People
Snapchat quietly revealed how it can put AI on your phone, Quartz
The Mobilus Maximus Tactic, Inflow

Social Media

7 Examples of eCommerce Brands Rocking Social Media, Top Rank Marketing Blog
Announcing Updates to Safety Check, Facebook Newsroom
Facebook Is Testing the Addition of Pages’ Five-Star Ratings Results to Businesses, Adweek
Facebook: 43 million people have already posted 115 million times about E3, VentureBeat
Here’s How Often You Should Post on Social Media, Convince and Convert
Instagram profiles are the new homepage, The Verge
LinkedIn Campaign Types: A Quick Rundown, 3Q Digital
Study: Facebook Surpasses LinkedIn as Most Important B2B Social Media Platform, KoMarketing

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