Marketing Day: Twitter DM buttons for brands, Facebook value metrics & more

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Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

4 reasons your PPC programs can fail
Jun 13, 2017 by Pauline Jakober
Are you your own greatest obstacle to paid search success? Columnist Pauline Jakober explains four ways you may be inadvertently setting your PPC campaigns up for failure.
Incremental innovation: How to make big changes in your email program, one step at a time
Jun 13, 2017 by Ryan Phelan
Launching a new full-blown email program takes time and money most marketers don’t have. Contributor Ryan Phelan suggests focusing on one small innovation at a time to move the business needle.
The Periodic Table of SEO Success Factors: 2017 edition now released
Jun 13, 2017 by Danny Sullivan
Mobile, direct answers & site speed factors gain greater weight.
Twitter gives brands DM buttons for people to open links, post pre-written tweets
Jun 13, 2017 by Tim Peterson
Twitter is rolling out four buttons brands can attach to DMs to get people to do things on and off Twitter, like posting tweets and opening links.
Report: 2016 holiday quarter saw highest rate of digital influence on store visitation
Jun 13, 2017 by Greg Sterling
Cuebiq report offers online-to-offline benchmarkingmetrics for nine verticals.
Facebook brings value metrics to campaigns to help advertisers target the best customers
Jun 13, 2017 by Greg Finn
New Facebook targeting options are becoming more robust, stepping outside of traditional impressions/clicks/conversions and delving into value.
NetLine brings company-targeting to its self-service content marketing portal
Jun 13, 2017 by Barry Levine
Long available via its managed services practice, company targeting means self-service marketers only pay for account-specific leads.
The adChain blockchain launches to rescue ad tech
Jun 13, 2017 by Barry Levine
Introduced by MetaX and DMA, it is designed to track digital advertising’s supply chain.
How to solve the mystery of what your customers really want
Jun 13, 2017 by Content Provided by IBM
How well do you really know your customers? If your company is like most brands, you already realize that you don’t really know them at all. In fact, a 2015 study from Aberdeen Group found that just 4 percent of organizations are fully satisfied with their ability to ensure data-driven conversations with their customers.

Online Marketing News From Around The Web:

Blogs & Blogging

11 Powerful Content Amplifiers for Blogging and Content Marketing, Small Business Ideas Blog
Does Your Blog Need Editing and Proofreading?, Copyblogger
How to Take a Break from Your Blog, Problogger

Business Issues

Cook Says Apple Is Focusing on Making an Autonomous Car System, Bloomberg
Google Hires Apple’s Key SoC Architect to Make Its Own Mobile Chips, Variety
Google’s Pixel Launcher Crosses the 1 Million Downloads Mark, Android Headlines
Yahoo Completes Sale of Operating Business; Company to Be Re-Named Altaba and Register as Investment Company, Yahoo

Content Marketing

10 Surprising Business Benefits of Content Marketing, MarketingProfs
An Offer You Cannot Refuse: The Future of Content Marketing from the Godfather of Content, Social Media Explorer
Content Marketing Is No Leisurely Feat in the Travel Industry, Content Marketing Institute

Conversion Optimization

How To Increase Website Conversions With The Right Messaging, VWO Blog
The Power of Surveys: How to Ask Questions to Bolster Conversion Research, Kiss Metrics

Copywriting, Design & Usability

How to Create an Infographic From Start to Finish in 5 Steps, KoMarketing
How To Give Your Copywriting A Conversion-Focused Uplift, Search Engine People
The sad state of American TV ad copywriting, Digiday
Why Your Responsive Site Isn’t Enough, PPC Hero

E-Commerce

3 Ways to Engage With the Customer After Checkout, Multichannel Merchant
Amazon is now bribing Prime members to avoid credit card fees, The Verge
Amazon Prime Day 2017 Predictions: Date, Deals, & More, Best Black Friday
Next-Gen E-commerce Strategies to Make the Most of Father’s Day, MarTech Advisor
Report: Amazon expanding car sales effort in Europe, Retail Dive

Email Marketing

9 Customer Re-Engagement Emails You Need to Steal, Crazy Egg
A Marketer’s Guide to the Best Time to Send Email, Convince and Convert
How Artiphon Grew its Audience with Kickstarter and Email, MailChimp Blog

General Internet Marketing

B2C Marketing: What No One is Talking About , Marketo
The Top 5 Differences In Marketing To Millennials Vs. Gen Z, MediaKix
Using Influencer Marketing Throughout the Digital Buyer’s Journey, Vertical Measures

Internet Marketing Industry

Bitly’s Mobile Optimizer: Building Seamless Mobile Experiences, Bitly
Northplains Announces General Availability of NorthplainsNEXT, Northplains
Return Path and Abusix Forge Partnership to Make the Internet Safer, Business Wire
SDL Brings Neural Machine Translation to its Secure Enterprise Translation Server, SDL
Verto Analytics Launches Audience Profiles Product, Market Wired
Wistia Launches Soapbox to Make Professional Communications Easy with Video, Business Wire

MarTech

Automation: The Dirty Word in Social Media Marketing, Adweek
How Bots and AI Are Transforming Local, Street Fight
Social Media’s Role in Marketing Automation: Vital Data, MarketingProfs
The average enterprise uses 91 marketing cloud services, Chief Marketing Technologist

Mobile/Local Marketing

Amazon rolls out contact blocking for Alexa voice-calling feature, GeekWire
Google Play introduces “Android Excellence” collections that showcase editorially selected top apps and games, TechCrunch
Mobile conversion rates: How does your site compare?, Econsultancy
Why Marketers Probably Need to Brush Up on How Mobile IDs Can Drive Better Advertising, Adweek

Social Media

Facebook Greenlights Reality Competition Series ‘Last State Standing’, Hollywood Reporter
How Facebook’s Mobile Studio Is Helping SMBs Target Consumers, Street Fight
How to Engage Millennials on Facebook and Instagram, Social Media Examiner
Instagram Officially Introduced Its Archive Feature, Adweek
The six-step guide to optimize your Facebook conversion tracking, 3Q Digital
The State of Social Media Usage in America Today, Duct Tape Marketing
The Ultimate Guide to LinkedIn Lead Gen Forms, Ignite Visibility
Twitter Is Testing a Way to Let Users Know What’s “Happening Now”, Adweek

Video