Marketing Day: B2B marketing tips, Google analytics & Amazon’s virtual assistants

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Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

[Reminder] Upcoming webinar — Build Your Ultimate Martech Stack
Feb 27, 2017 by Digital Marketing Depot
It’s not enough to build a martech stack… you’ve got to build the right stack for your organization. Strategy, efficiency, integration, and resources all play significant roles in martech stack decisions.
Making emotional connections in a digital era
Feb 27, 2017 by Seth Price
Emotional marketing is effective and advertisers worry that technology can serve as a barrier to brand-consumer connection. But columnist Seth Price believes technology can actually help foster these emotional connections.
B2B marketing tips for an effective account-based marketing (ABM) strategy
Feb 27, 2017 by Kristie Colby
What is account-based marketing, and should you adopt it? Columnist Kristie Colby suggests how to implement ABM within your organization and how to use technology to scale your organization’s ABM capabilities.
10 things you should be doing now on social media to grow your business
Feb 27, 2017 by Will Scott
Looking to increase your brand’s reach on social media? Columnist Will Scott has 10 tips that will help you draw in new customers and build your business.
Take your customers off mute: 3 tips for customer feedback
Feb 27, 2017 by Loretta Jones
There’s no denying the value of customer feedback. Columnist Loretta Jones shares three tips to make sure you’re getting the most out of your customer feedback programs.
Urban Airship becomes first mobile wallet provider to offer single-tap loyalty rewards with Apple Pay
Feb 27, 2017 by Barry Levine
This allows a user to update loyalty rewards with the same tap to pay, or sign up with a second tap.
Swrve’s new integration gives Oracle visibility into apps
Feb 27, 2017 by Barry Levine
Marketers using Oracle Eloqua can now send in-app messages, track user activity in-app, and trigger cross-channel campaigns based on app activity.
Are you leveraging these underutilized Google Analytics features?
Feb 27, 2017 by David Booth
Are you getting everything you can out of Google Analytics? Columnist David Booth offers a checklist to help you take advantage of all it has to offer.
Amazon: Virtual assistants and AI robots have free speech rights, too
Feb 24, 2017 by Greg Sterling
Company uses First Amendment argument in opposition to warrant seeking Alexa audio recordings in murder case.
Selecting a CMS
Feb 24, 2017 by Digital Marketing Depot
Selecting the right content management system (CMS) is a critical part of creating your business website.

Online Marketing News From Around The Web:

Analytics

How to Design Dashboards That Make Sense, Search Engine People
The Tower Framework for Implementing Social Media Analytics, Razor Social

Blogs & Blogging

Beauty Matters: 3 Tips to Create Attractive Blog Posts, Content Marketing Institute

Business Issues

Uber’s SVP of engineering is out after he did not disclose he left Google in a dispute over sexual harassment allegation, Recode

Content Marketing

How to Give Meaning to Your Content, Content Marketing Institute
How to Use Content Upgrades and Capture More Leads, Duct Tape Marketing

Copywriting, Design & Usability

A day in the life of… a user interface designer, Econsultancy
Why story matters in UX, UserTesting Blog

Display & Contextual Advertising

How testing offers in display ads can increase CVR and margin, 3Q Digital

E-Commerce

Amazon to Sell Game Downloads Directly From Twitch Streams, www.wsj.com
An introduction to ecommerce APIs for non-developers, Chief Marketing Technologist
Here’s what will drive adoption for another 10,000 Amazon Alexa skills, VentureBeat
How 5 eCommerce Brands Created Major Profit With Small Pivots, Jeff Bullas
Merchants Gain Social Media Sophistication, Rate it Most Effective Tactic, Street Fight
What is Drop Shipping and How Can I Use It In My eCommerce Business?, Small Biz Trends

Email Marketing

4 tips for improving email marketing results, Internet Retailer
Email Design Best Practices: How to Design the Perfect Email, Constant Contact
Email Marketing 101: Email Conversion Rate Optimization, Movable Ink Blog
Get 4 Tips to Up Your Email Design Game, AWeber Communications
Marketers See Positive Results from Segmenting Email Marketing Campaigns, KoMarketing
The Impact of Gmail Tabs on Email User Behavior, MarketingProfs

General Internet Marketing

The No BS Approach to Influencer Marketing, Top Rank Marketing Blog
Why the Future of Marketing Is ‘Business to Human’, Convince and Convert

MarTech

Why Martech Companies Should Be Terrified of Facebook, Google, and Amazon, Contently
Ad tech and ad blockers share common ground on inventory quality, Digiday
Common misconceptions brand executives have about AI, VentureBeat
If Anyone Is Going to Buy Directly from a Chatbot, It’s Millennials, eMarketer

Mobile/Local Marketing

Cross-Device Tracking And Consumer Protection: Is There More To The Story?, AdExchanger
Emojis boost boost push notification open rates 85%, study says, VentureBeat
Grow Your Business with Ads on AMP, Accelerated Mobile Pages Project
MobileBest: 10 experts on ad fraud, web vs app, attribution, and convergence, Tune

Other Items

EFF: Half of web traffic is now encrypted, TechCrunch
Google is shutting down ‘Spaces’ on April 17th, becomes read-only on March 3rd, Android Police

Social Media

4 Reasons Your Retail Brand Needs to Be on Instagram Right Now, Bruce Clay
6 Ways to Add the Facebook Pixel to Your Website, Jon Loomer Digital
Are Facebook Users Becoming Less Satisfied with the Social Network?, eMarketer
China’s Twitter clone Sina Weibo will soon have more users than Twitter, Quartz
How the 2017 #Oscars dazzled on Twitter, Twitter
How to Automate Twitter To Get Attention and Grow Your Followers, Jeff Bullas
How To Get Started on Twitter: Learn the Language, Social Media Explorer
How to Refine Your Facebook Audience for Better Ad Targeting, Social Media Examiner
Inside Facebook’s AI Machine, Back Channel
Social Media Algorithms: How They Work and How to Use Them in Your Favor, The Buffer Blog
Tips for a Flawless Instagram Profile and Picture-Perfect Posts, MarketingProfs
What to Pin to Pinterest in March, Tailwind Blog
Which Social Media Platforms to Use for Marketing Campaigns, MarketingProfs

Video

Facebook’s video app is now available on Samsung smart TVs, VentureBeat
Header Bidding Doesn’t Work For Video, AdExchanger
How YouTube Serves As The Content Engine Of The Internet’s Dark Side, BuzzFeed News
Marketing in the UK: Finding the Best Value in Video Ads, eMarketer
The 5 Best Live Streaming Apps & Platforms, MediaKix
YouTube is coming to Comcast’s Xfinity X1 set-top box, TechCrunch

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