Marketing Day: Echos, Google store visits & Facebook censorship

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Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Amazon has sold more than 5 million Echo devices, with a big holiday to come
Nov 23, 2016 by Greg Sterling
While Google Home is $50 cheaper, Echo will likely dramatically out-sell the newer device.
US Presidential election data: searcher intent vs. demographic polling
Nov 23, 2016 by Brian Ussery
Politics aside, data from the 2016 US Presidential election illustrates that intent-driven search data “trumps” demographics-based polling data.
Link building is (specialized) marketing
Nov 23, 2016 by Andrew Dennis
Columnist Andrew Dennis explains how link building is built on the same fundamental principles as effective marketing: thorough research, strategic promotion, carefully crafted messaging and sustained effort.
Putting programmatic video back on the radar
Nov 23, 2016 by Alex Bornyakov
Columnist Alex Bornyakov believes that to receive maximum benefit from programmatic video and monetize every single ad call with the most effective ad opportunity, publishers need to find an intelligent solution to automating the waterfall.
The future of paid search buying
Nov 23, 2016 by Andrew Ruegger
Columnist Andrew Ruegger believes that programmatic could be key to the future of paid search.
Google beefs up Store Visits reporting in AdWords in time for Black Friday
Nov 23, 2016 by Ginny Marvin
The company also shared insights on mobile’s role in driving store visits on Black Friday last year.
As ‘Campaigns of One’ get more personal, are we nearing the point of over-personalization?
Nov 23, 2016 by Barry Levine
Given the flood of new data — about your movement in the real world or your psychology — some marketers are suggesting personalization should become more of a two-way street.
Simple steps to addressing your one-time buyer problem
Nov 23, 2016 by Jordan Elkind
While you’re focused on bringing in new customers this holiday shopping season, be sure you lay the foundation for a long-term relationship. Contributor Jordan Elkind shares tips for retaining those shoppers over the coming year.
Report: Facebook develops content suppression tool for China reentry
Nov 23, 2016 by Greg Sterling
Facebook’s investors are asking the company to find “the next billion users.” China offers an answer.
How to market to developers without causing dis-content
Nov 23, 2016 by Josh Aberant
Contributor Josh Aberant explains the right way to apply the principles of content marketing to meet the needs of developers.

Online Marketing News From Around The Web:

Analytics

5 Reasons You Can‘t Put Off Hiring a Web Analyst Any Longer, semrush.com
Google rolls out two new omnichannel metrics, internetretailer.com
How to Get Actionable Insights From Google Analytics, MarketingProfs
Why – and How – to Map Out Your Customers’ Journeys [Template], contentmarketinginstitute.com

Blogs & Blogging

A first few tweaks toward a better Blogger, Official Blogger Blog
Google’s redesigned Google Sites goes live, TechCrunch
How to Grow Fans and Save Your Sanity by Changing the Season, ProBlogger

Business Issues

Digg CEO Gary Liu is leaving to head up Alibaba-owned newspaper SCMP, TechCrunch
Facebook Said to Create Censorship Tool to Get Back Into China, New York Times
Microsoft offers EU an Outlook deal to secure LinkedIn acquisition, The Verge

Content Marketing

5 Content Marketing Mistakes You Need to Avoid, Search Engine People
6 Neuromarketing Hacks for Maximum Content Impact, quicksprout.com
Four key content marketing principles, Econsultancy
How to Create Content that Gets Seen, Online Marketing Blog
How to Show Your Thanks With Content Marketing, Heidi Cohen

Conversion Optimization

How Much Copy Should You Use On Your Home Page? – Infographic, blog.crazyegg.com

Copywriting, Design & Usability

Does Conversation Hurt Or Help The Chatbot UX?, Smashing Magazine
The Wireframe Perfectionist’s Guide, Smashing Magazine

Display & Contextual Advertising

New Firefox Focus Browser for iOS Erases Your Tracks Online, smallbiztrends.com

Domaining

A look at the top Blog related sales of all time, thedomains.com
Another major registrar is sending expired domains to GoDaddy, Domain Name Wire
Over 19,000 .blog domain names registered in first 24 hours, Domain Name Wire
Urgent: update your Whois records before December 1, Domain Name Wire

E-Commerce

5 Tweaks to Key Products before Cyber Monday, Practical Ecommerce
Amazon Prime memberships continue to climb, internetretailer.com
My E-Commerce Selling Tip: Be Human, cmswire.com
The five-day holiday e-commerce outlook: Online sales will grow, but experts are split on how much, internetretailer.com

Email Marketing

How Do Your Email Engagement Rates Stack Up Against Your Competitors?, contently.com
SaleCycle Introduces New Email Solutions for Helping Clients Target Their Visitors, MarTech Advisor

General Internet Marketing

Forget learning to code; what should marketers really know?, Econsultancy

Mobile/Local Marketing

AMP Roadmap Update for Mid-Q4 2016, Accelerated Mobile Pages Project
Mobile Phone, Smartphone Usage Varies Globally, eMarketer

Reputation Management

ICMediaDirect Unveil Key Features Of Online Reputation Management, wave3.com

Social Media

5 Split Tests for Better LinkedIn Ads, Social Media Examiner
7 Free Social Media Tools to Make You More Efficient, Social Media Explorer
Here Are Some Last Minute Facebook Advertising Tips for the Holidays, smallbiztrends.com
New Report Discovers Disconnect Between Retailers And Social Media, The Blog Herald
Retailers need to be ready for a social media message surge, internetretailer.com
Twitter accidentally suspends its own CEO’s account, CNN Money
What are dark Facebook posts?, Econsultancy
What Gets CIO Influencers Talking on Twitter, cmswire.com

Video

Periscope Adds Themed Hearts for Thanksgiving | SocialTimes, AdWeek
Two Former Cablevision Execs Hope To Take Local TV Targeting Tactics National, AdExchanger
UK digital audio landscape: ‘Audio is the new video’, Digiday

From our sponsors: Marketing Day: Echos, Google store visits & Facebook censorship