Marketing Day: The MarTech landscape, OTA’s email audit & account-based marketing

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Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

MarTech Landscape: What is a Customer Data Platform?
Nov 2, 2016 by Barry Levine
This recently-named category seeks to define the marketer’s Holy Grail: a unified view of the customer.
Google creates its own antitrust woes with poor communication over search listings
Nov 2, 2016 by Danny Sullivan
Have an issue with your listings in Google? Getting an official answer might be tough. And when that happens to a Google competitor, as it did with ProtonMail, it could come back to harm Google’s defense from antitrust charges.
8 ways SEO has changed in the past 10 years
Nov 2, 2016 by Jayson DeMers
How has the search landscape changed over the last decade? Columnist Jayson DeMers explores the biggest shake-ups over the last 10 years and their impact on search engine optimization (SEO).
Searching for and winning the marketing moments that matter
Nov 2, 2016 by Jim Yu
Columnist Jim Yu discusses the impact of digital on the customer journey and what marketers need to do to stay competitive and convert customers in the moments that matter.
Content-specific chat prompts: Unlocking the power of conversation
Nov 2, 2016 by Jacob Baadsgaard
Columnist Jacob Baadsgard explains how live chat technology can be deployed in a more personalized way to turn your content into conversations, leads and sales.
SMX East 2016: Satisfying The Need For Speed
Nov 2, 2016 by Eric Enge
Columnist Eric Enge recaps a session at SMX East on the impact of page speed on SEO, presented by former Google Search Quality team member Fili Wiese.
Study finds e-retailers are making it more difficult to unsubscribe from emails
Nov 2, 2016 by Amy Gesenhues
According to the Online Trust Alliance, fewer online retailers are using “clear and conspicuous” unsubscribe links in marketing emails.
5 ways to use personalized video in your next marketing campaign
Nov 2, 2016 by Michael Litt
How can you make personalized video work for you? Columnist Michael Litt outlines his favorite ways to use personalized video to win the attention of prospects and customers.
7 Google Analytics reports that demystify your B2B audience
Nov 2, 2016 by Stela Yordanova
Looking to gain a deeper understanding of your website visitors? Contributor Stela Yordanova lays out her favorite Google Analytics reports to help B2B marketers analyze and know their audience.
On a global basis, mobile internet usage surpassed the desktop in October
Nov 2, 2016 by Greg Sterling
A separate forecast predicts nearly 80 percent of internet usage will be mobile by 2018, as well as 60 percent of digital ad spend.
Grow your business with account-based marketing
Nov 1, 2016 by Digital Marketing Depot
Account-based marketing (ABM) has become a popular term among business-to-business (B2B) marketers. The goal of ABM campaigns is quite simple: to understand, identify and target ideal customers with personalized messaging.

Online Marketing News From Around The Web:

Analytics

Analytics CEO makes a passionate case against marketing attribution, chiefmartec.com

Blogs & Blogging

31 Blog Tricks Every Blogger Can Use, heidicohen.com
Don’t Kill Your SEO Chances Before Your Blog Has Even Begun, www.problogger.net
How To Make Complete Strangers Fall in Love With Your Blog, www.jeffbullas.com
Nigerian super-blogger, Linda Ikeji, has launched a social network, qz.com
The Most Shared Brand Blog Posts: Length, Language, and Title Trends, www.marketingprofs.com

Business Issues

Microsoft Is Challenging Slack With a Chat System Featuring an Army of 85 Bots, www.adweek.com
Yahoo’s 2016 Diversity Report, yahoo.tumblr.com

Content Marketing

Content Marketing: 10 Daily Habits to Create More Powerful Content, www.toprankblog.com
How to Write 16 Knockout Articles When You Only Have One Wimpy Idea, www.copyblogger.com
Why Content Marketing Isn’t an Overnight Success, www.copypress.com

Conversion Optimization

Could AI kill off the conversion optimisation consultant?, www.econsultancy.com
Personalization Isn’t the Goal, Conversion Is, www.cmswire.com

Copywriting, Design & Usability

Creating effective UX research deliverables, www.usertesting.com
How to Add Avatars to Your WordPress Site with Gravatar, www.wpexplorer.com
The Golden Rules Of Bottom Navigation Design, www.smashingmagazine.com
Why Your Website Must Have a “Who We Are Not A Good Fit For” Section, www.thesaleslion.com

Display & Contextual Advertising

A Guide to Contextual Marketing, www.marketingprofs.com

Domaining

.Buzz top level domain name hits market for $3. 5 million+, domainnamewire.com

E-Commerce

5 Ecommerce Site Design Trends for 2017, www.practicalecommerce.com
5 Psychology Discoveries That Reveal What Makes Online Shoppers Convert on an Ecommerce Page, blog.crazyegg.com
Convenience Is The Growth Engine Of Ecommerce, adexchanger.com
Etsy’s sales grow 19% in Q3, www.internetretailer.com
The calendar for e-commerce flips to full-on holiday promotion, www.internetretailer.com
The New Moment of Truth: Beyond the Buy Button, www.marketingprofs.com
The Problem with Loyalty Programs, adage.com
Wal-Mart e-commerce execs exit in wake of Jet merger, www.retaildive.com
What You Should Do Right Now to Avoid Stressing Out for the Holiday E-commerce Explosion, blog.crazyegg.com
What’s Hot Online This Black Friday & Holiday Season, company-enterprise.myshopify.com
Why Amazon Alexa is so dominant right now, venturebeat.com

Email Marketing

5 Common Email Marketing Issues (& How To Solve Them), www.searchenginepeople.com
7 Lessons from Top Performing Drip Email Campaigns, blog.kissmetrics.com
Consumer Device Preference Report Q3 2016, movableink.com
Four email marketing basics to always keep in mind, www.econsultancy.com
How Email Marketers Are Embedding Video, www.emarketer.com
Publishers are using their newsletters as labs for new offerings, digiday.com
The Value of a Resend Campaign, By the Numbers, blog.mailchimp.com

General Internet Marketing

Is Ad Extension Overload Hurting Performance?, www.clixmarketing.com
20 Qualities All ‘Monsters’ of Influence Possess, www.convinceandconvert.com
5 Unique Holiday Promotions Your Customers Will Love, blogs.constantcontact.com
The Great Disconnect: Annual Budgeting And Digital Marketing, adexchanger.com

Internet Marketing Industry

Linkable Networks Introduces Site-to-Store Shopper Attribution Capabilities Inclusive to All Media Types, Retail Chains and Forms of Payment, www.businesswire.com
Pepperjam and Magento Accelerate Retailers’ eCommerce Business, www.businesswire.com
ReachLocal Introduces Global Enhancements to its Mobile Reporting App, www.globenewswire.com
Vungle Introduces Dynamic Templates to Drive Performance for Advertisers, Bolster Revenue Streams, www.prnewswire.com
WildTangent Utilizes AerServ’s Mobile Mediation Platform for Transparency, Flexibility and True Partnership to Drive Yield, Market Wired

MarTech

All the Marketing Tools You Need This Season, www.verticalresponse.com
Building Blocks: Allen Bonde, SVP of Marketing at Placester Talks Marketing Tech, www.martechadvisor.com
Marketing to the Machine: How Brands Will Thrive with AI, adage.com
The Right Account-Based Marketing Technology, blog.marketo.com

Mobile/Local Marketing

5 Ways Brands Are Using Wearables to Create Unique Marketing Moments, streetfightmag.com
App User Acquisition Costs More in Swing States, www.adweek.com
Report: In-Store Shoppers Disengage From Social Apps, streetfightmag.com
Twitter Rolls out Tests for “Reader Mode” on iOS, www.martechadvisor.com
Why mobile marketing is harder than ever – and what you can do about it, www.retaildive.com
Yext launches a developer platform for its location database technology, TechCrunch

Social Media

#Everything #You #Need #To #Know #About #Hashtags, www.searchinfluence.com
10 Ways to Grow an Organic Instagram Presence, www.socialmediaexaminer.com
A beginner’s guide to the Pinterest Bulk Editor, 3qdigital.com
Auto Insurance Premiums Based on Facebook Posts? No, Says Facebook, www.adweek.com
Content Curation for Effective Social Media and Email Marketing, www.searchenginejournal.com
Facebook officially announces Gameroom, its PC Steam competitor, techcrunch.com
How Should SMBs Respond to Complaints on Social Media?, streetfightmag.com
Infographic: The Battle Between Instagram and Snapchat, contently.com
Introducing”LinkedIn Salary”: Unlock Your Earnings Potential, blog.linkedin.com
Make the Most Out of Social Coupons for #SmallBizSat, www.verticalresponse.com
Platform Push: How Big Changes From Facebook, Snapchat, and Pinterest Will Affect Marketers, contently.com
Some Facebook employees struggle with inclusion, techcrunch.com
The Twitter Logo Redesign By Who Might Buy It (Eventually), www.internetmarketingninjas.com
WHAT’S HAPPENING NOW (Election Edition), Twitter Blog
Why Retailers Should Sell on Instagram, multichannelmerchant.com
Will Instagram’s shoppable photos strategy finally usher in social media sales?, www.mobilecommercedaily.com

Video

7 Smart Ways to Start Using Facebook Live for Your Business, www.convinceandconvert.com
Can Twitter Finally Make Periscope Soar as the Livestreaming Space Heats Up?, www.adweek.com
Here Is What Google Found In Secret Video Ad Experiments, adage.com
How publishers are making money from Facebook Live, digiday.com
How The Richards Group’s YouTube Campaign Helped Drive Millions of App Downloads for Chick-fil-A, www.thinkwithgoogle.com
How This New Platform Plans to Make Buying Ads on Streaming Services Easier, www.adweek.com
How to Create a Killer Live Video Strategy, blog.crazyegg.com
Life After Vine: 5 Tips to Help Brands Move on With Video, www.toprankblog.com
Live Streaming and Why Everyone is Doing it, www.ducttapemarketing.com
Twitch starts selling its own video ads, says they can’t be avoided via ad blockers, techcrunch.com

From our sponsors: Marketing Day: The MarTech landscape, OTA’s email audit & account-based marketing