Marketing Day: Google Surveys 360, The Bouqs Co. CMO interview & new Facebook tools

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Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Google Surveys 360 joins the Analytics 360 Suite
Oct 19, 2016 by Matt McGee
New enterprise-level survey product sits alongside newly renamed Google Surveys, the pay-as-you-go product available to all.
How Trump & Clinton have failed to use free space in Google for US presidential candidates
Oct 19, 2016 by Danny Sullivan
For a week, neither campaign used the special program giving them guaranteed listings in Google for their name.
Enterprise SEOs, unite! The SMX East 2016 session recap
Oct 19, 2016 by Eric Enge
What are some of the issues unique to enterprise SEO professionals, and how can you best approach these challenges? Columnist Eric Enge reports on a session from SMX East which covers this topic.
Facebook automotive data indicates broad value of location-based customer insights
Oct 19, 2016 by Greg Sterling
Audience and competitive intelligence reflect actual real-world behavior, not just marketer perceptions or self-reporting from surveys.
3 things to do after a major Google algorithm update
Oct 19, 2016 by Ryan Shelley
Heard about a new update to Google’s organic search ranking algorithm? Don’t panic! Columnist Ryan Shelley shares his tips for responding to these updates in a calm and constructive way.
Machu Picchu and martech: CMO lessons from the Inca Empire
Oct 19, 2016 by Scott Vaughan
What can marketers learn from Machu Picchu and the Incas? Contributor Scott Vaughan takes a trip to the ancient citadel and comes away with four lessons we can apply to martech today.
There’s a silent killer in your sales pipeline. Do you know how to stop it?
Oct 19, 2016 by Jim Williams
Columnist Jim Williams explains how advocates can help you fuel a healthy sales funnel by putting an end to the fear that stops your customers from buying.
A CMO’s View: How The Bouqs Company uses performance marketing to stand out from competitors
Oct 19, 2016 by Amy Gesenhues
CMO Jarred Goldberg shares how his online flower company uses performance marketing to compete against the bigger e-commerce sites.
Google shares data on how mobile is set to impact shopping this holiday
Oct 19, 2016 by Ginny Marvin
Mobile is influencing conversion rates both online and in-store. A look at shopping trends that will affect brands and retailers this season.
Bazaarvoice adds ad targeting platform based on consumer intent
Oct 19, 2016 by Barry Levine
Moving beyond reviews and ratings, the company can now deliver ads to 75 percent of all U.S. shoppers, based on their product viewing and purchases.
Selling your agency, a how-to guide, Part 3: The mechanics of being acquired
Oct 19, 2016 by David Rodnitzky
In part 3 of a series, columnist David Rodnitzky answers questions you may have surrounding the acquisition process, from whether you should wait for suitors to if you should hire an investment banker.
What marketers think of Twitter’s harassment problem: ¯_(ツ)_/¯
Oct 19, 2016 by Tim Peterson
Brands don’t worry about harassment because they have adopted Goldilocks social strategies to avoid being targets of harassment.
Brands must close the loop on audience segmentation
Oct 19, 2016 by Matt Nitzberg
Contributor Matt Nitzberg believes marketers need to move away from common, ingrained measurement practices and instead take an “audience-first” approach to analytics.
Facebook adds new tools for local discovery and commerce
Oct 19, 2016 by Greg Sterling
New call-to-action buttons, powered by a network of third parties, will make Pages much more actionable for both businesses and consumers.
Yahoo Q3 revenue beats estimates, though search and display revenues were down
Oct 18, 2016 by Greg Sterling
Amid overall declines in search and display advertising, so-called MaVeNS revenue was up 24 percent to $524 million.

Online Marketing News From Around The Web:

Analytics

How mobile-enabled analytics can help to boost sales in-store, econsultancy.com
What Data Doesn’t Tell Us, adexchanger.com

Blogs & Blogging

6 Tips for Selecting Awesome Blog Images, www.copypress.com
Marketing your blog, yoast.com
Should You Launch a Blog with One Post or Build Up an Archive First?, www.blogtyrant.com

Business Issues

Google Signs Up CBS for Planned Web TV Service, www.wsj.com
Mark Zuckerberg Facebook memo about Peter Thiel and Donald Trump, www.businessinsider.com
Microsoft speech recognition technology now understands a conversation as well as a person, www.networkworld.com
Snapchat wants to stop sharing ad revenue with its media partners, www.recode.net
Yahoo demands transparency from the Director of National Intelligence, yahoo.tumblr.com

Content Marketing

10 Secrets Behind Creating 10x Content, www.jeffbullas.com
5 Ways Brands Can Weave Storytelling Into News Articles, www.searchenginejournal.com
All Content is Not Created Equal: Comparing Results Across 15 Verticals, moz.com
Ask a Content Guy: How Do You Create Good Content in a Boring Industry?, contently.com
Why Your Freelance Content Marketer is Letting You Down, www.searchenginejournal.com
[New Research] B2C Marketers Need to Give Content Marketing Time, contentmarketinginstitute.com

Conversion Optimization

2 A/B Testing Failures and 1 Win: Why A/B Testing Failures Are as Important as the Wins, blog.kissmetrics.com

Copywriting, Design & Usability

How To Build Honest UIs And Help Users Make Better Decisions, www.smashingmagazine.com
It’s Goodbye QWERTY, Hello Emojis as Apple Rethinks the Keyboard, www.wsj.com
Responsive vs. Adaptive Design, www.goinflow.com

Domaining

3 Years Later: Team Schilling vs Team Schwartz On New gTLD’s; Who Was Right?, www.thedomains.com
Dot brand gTLDs-still yet to hit the mainstream, domainnamewire.com
Guess which registrars sell the most gTLDs, domainincite.com

E-Commerce

5 ways to increase your holiday sales on Amazon, www.internetretailer.com
A new look inside the top 300 B2B e-commerce companies, www.internetretailer.com
Attracting Consumers with Unique Data is the Next Big Thing, multichannelmerchant.com
EBay Makes Bid for Younger Shoppers With Revamped Image, www.wsj.com
The Year of the Supershopper, adwords.googleblog.com

Email Marketing

Crate & Barrel recap emails drive subsequent sales, www.mobilecommercedaily.com
The best holiday email marketing: Stats, myemma.com
Video Email Marketing is Here: 3 Ways to Add Video to Your Emails, movableink.com

General Internet Marketing

Building Relationships with Your Influencers, www.blogherald.com
The 3 Most Important Facts You Need to Know About Gen Z, www.socialmediaexplorer.com
Too Many Marketers Get Total Market Totally Wrong, adage.com

Internet Marketing Industry

adMarketplace Adds New Publishers to Help Advertisers Find Customers Searching Outside Engines, www.businesswire.com

MarTech

An open letter to the editor of AdAge on boring martech, chiefmartec.com
Marketers Look to Tech for More Sales, Leads, www.emarketer.com
The State of Marketing Technology, in 12 Charts, contently.com

Mobile/Local Marketing

Adapting the 4 Most Common Digital Marketing Practices for Mobile Apps, multichannelmerchant.com
Playable Mobile Ads – A Hot Trend or The Future?, www.forbes.com
The Mobile Conversion-Rate Peaks Marketers Need to Know, www.thinkwithgoogle.com
Urgency for luxury brands to adopt mobile clienteling, www.mobilecommercedaily.com

Other Items

Facebook caught an office intruder using the controversial surveillance tool it just blocked, www.theverge.com
Up Your Spook Factor with GIFs and Stationery in Yahoo Mail, yahoomail.tumblr.com

Reputation Management

The Quickest Way to Build Trust Online, www.problogger.net

Social Media

11 Ways to Get More (Real!) Instagram Followers, www.wordstream.com
9 Easy Ways to Automate Your LinkedIn Ads for Better Results, blog.adstage.io
Build Richer Experiences with Facebook Pages, developers.facebook.com
Global Spotlight: Instagram in France, blog.business.instagram.com
How to Use Pinterest to Boost Holiday Sales, blogs.constantcontact.com
Instagram Rolls Out Suicide-Prevention Tools, www.adweek.com
Instagram Stories Are Officially a Success (And What It Means for Marketers), simplymeasured.com
Small Businesses, Big Ideas: Announcing the LinkedIn ProFinder Small Business Contest, blog.linkedin.com
Updating Pages to Make it Easier to Interact with Customers, www.facebook.com
What Studying 1.5M Pins Taught Us About Pinterest Marketing, blog.bufferapp.com
What to Pin in October, blog.tailwindapp.com

Video

The 3 Rules of Augmented Reality, multichannelmerchant.com
What marketers need to know about virtual reality – and why it may be worth a try, www.retaildive.com
What Media Planners Can Do About Dramatically Shifting Video Viewing Habits, www.adweek.com
3 Video Storytelling Tools for Social Marketers, www.socialmediaexaminer.com
YouTube Kids App Updated With Anti-Bullying, Halloween Playlists, www.adweek.com

From our sponsors: Marketing Day: Google Surveys 360, The Bouqs Co. CMO interview & new Facebook tools