Marketing Day: Paid search campaigns, Instagram Stories & Facebook mobile apps

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Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Take your paid search campaigns to the next level
Oct 18, 2016 by Digital Marketing Depot
For most advertisers, the process used to place bids has remained largely the same for the last 15 years. It is a complex, massively time- and data-intensive chore that can exceed the capabilities of human marketing teams.
Study: full-page interstitials alienate users, send them racing for the X-it
Oct 18, 2016 by Greg Sterling
However, opt-in, contextually relevant video saw positive response from users.
Instagram highlights Stories on Explore tab to boost viewership
Oct 18, 2016 by Tim Peterson
Stories appearing atop Instagram’s Explore tab will be curated from accounts you don’t already follow on Instagram.
eBay Collective launches with “Shop the Look” AI technology
Oct 18, 2016 by Matt McGee
Curated furniture marketplace includes image recognition technology from recent Corrigon acquisition.
Dear Google, how about OS targeting? Programmatic search?
Oct 18, 2016 by Kevin Lee
In light of the recent updates to device bidding in AdWords, columnist Kevin Lee suggests ways in which Google might build on these changes to make the platform even more valuable to advertisers.
Perfect Your SEM Testing: How & Why To Evaluate Everything: SMX East 2016
Oct 18, 2016 by Aaron Levy
Looking for inspiration when it comes to designing and running tests in your PPC accounts? Columnist Aaron Levy recaps a session on this topic from SMX East 2016.
Facebook will help mobile apps aim push notifications based on people’s in-app actions
Oct 18, 2016 by Tim Peterson
Facebook will help mobile app developers aim their push notifications based on the actions people take in their apps, like searching or viewing a product.
Three big, long-term predictions for the future of martech
Oct 18, 2016 by David Booth
Years from now, what will martech look like? Columnist David Booth takes a look at what the future holds for marketers.
7 marketing gimmicks that could damage your brand
Oct 18, 2016 by Timothy Carter
It’s one thing to be creative, but quite another when things take a turn for the worst. Contributor Timothy Carter discusses seven marketing gimmicks that have the potential to fail spectacularly and harm your brand.
Will usability issues hinder Google Assistant, the star of Google’s new Pixel phone?
Oct 18, 2016 by Danny Sullivan
Voice-only search might hinder use of Google Assistant and split attention between it and the search bar — which is now hidden behind a button.

Online Marketing News From Around The Web:

Analytics

Learn to Think Like a Data Scientist, adage.com
With Accurate Measurement Facing So Many Challenges, Marketers Must Challenge Everything, adexchanger.com

Blogs & Blogging

Male beauty bloggers are having a moment, digiday.com
Vogue’s Takedown of Bloggers Offers Valuable Marketing Lessons, www.madmarketer.com

Business Issues

Twitter trolls caused Salesforce to walk away from deal, Business Insider

Content Marketing

20 Online Marketing Tools to Rely on From Start to Finish, www.komarketingassociates.com
52 Ways to Make the Most of Your Content Marketing, www.convinceandconvert.com
How to Create Eye-Catching and Effective Headlines, www.marketingprofs.com
How to Turbocharge Your Social Media Scheduling In 5 Steps, www.jeffbullas.com
Six Content Marketing Principles You Shouldn’t Be Ignoring (but Probably Are), www.marketingprofs.com

Copywriting, Design & Usability

6 UX trends from Shop.org Retail’s Digitial Summit, www.usertesting.com
GoDaddy Says Its Latest Feature Will Make it Much Easier to Launch Your WordPress Site, smallbiztrends.com
User Onboarding: A Comprehensive Guide, usabilitygeek.com

Domaining

Google open sources the code that powers its domain registry, techcrunch.com
Small Businesses and Investors Losing Domains in Flawed UDRP Decisions, domainnamewire.com

E-Commerce

5 ways to bring your store into the future, www.retaildive.com
Creating a Winning Omnichannel Experience, multichannelmerchant.com
Social Markup for eCommerce Sites Made Easy, www.goinflow.com

Email Marketing

4 Ways to Beef Up an Email Subscriber List, www.practicalecommerce.com
The Email Habits of White-Collar Workers, www.marketingprofs.com
Understanding Email Anti-spam Laws in U.S., Canada, E.U., www.practicalecommerce.com

General Internet Marketing

B2B Personalization: It Don’t Mean A Thing If It Ain’t Got That Swing, www.cmswire.com
Internet mysteries: Where does the disappearing ad dollar go?, digiday.com
Making Memes Work For Your Online Marketing, www.searchenginepeople.com

Internet Marketing Industry

Google natively integrates Shareaholic with Google Tag Manager, blog.shareaholic.com
How Our Next-Generation Editor Takes Email Marketing to the Next Level, blogs.constantcontact.com
Machine-Learning Powered Marketing Personalization Innovation Unveiled By Nielsen Marketing Cloud in Collaboration with RevTrax, www.nielsen.com
Sell Smarter on Google Shopping with New App Built by Google, www.bigcommerce.com
Tailwind Acquires PinAlerts and Oh So Pinteresting Blog, blog.tailwindapp.com
Leanplum Raises $29M Series C Round Led By Canaan Partners, PR Newswire

MarTech

Linking Technology with Creative – How Brands Best Connect with Their Customers, www.martechadvisor.com
MarTech Marriage: How Key Integrations Amplify Marketing ROI, www.martechadvisor.com
Swiftpage Launches SMS4Act!, an Outbound SMS App for Act! Powered by MessageMedia, PR Newswire

Mobile/Local Marketing

3 Mobile App Marketing Lessons, blog.marketo.com
4 Big Local Marketing Trends – Plus 8 Ways to Adapt, www.wordstream.com
Combining affinity with proximity is key to location-based marketing, www.mobilecommercedaily.com
Facebook Testing Data Saver Feature for Messenger, www.adweek.com
Platform publishing presents challenges to publishers’ mobile design, digiday.com

Other Items

Microsoft quietly makes Outlook.com Premium public-preview available, www.zdnet.com

Social Media

5 Twitter Browser Extensions for Marketers, www.socialmediaexaminer.com
An Analysis of Top Social Media Platforms for Influencer Marketing, www.amnavigator.com
Facebook is now testing its Snapchat Stories clone in Australia, techcrunch.com
Facebook Now Lets You Set the Initial View on 360-Degree Photos, www.adweek.com
Facebook Tips and Tricks to Work It’s Magic for Your WordPress Site, www.wpexplorer.com
Facebook Trends Beauty and Food Marketers Need to See Before Crafting Their Next Offers, www.adweek.com
Facebook’s Storyful-powered newswire service shutting down on October 18, venturebeat.com
Here’s How Brands Are Cashing In on Snapchat’s Long-Awaited API, www.adweek.com
How Snapchat, Tinder Can Better Serve Advertisers, www.adweek.com
My Facebook ROAS has increased (or decreased) – what now?, 3qdigital.com
The 5 Most Common Kinds of Dark Social Content, simplymeasured.com
The Beginner’s Guide to Social Attribution, simplymeasured.com
The retailer’s guide to holiday social advertising, www.internetretailer.com
Why This Successful Solopreneur Uses Facebook Groups to Grow His Business, blog.bufferapp.com

Video

7 Mistakes to Avoid When Making a Product Video (Learned the Hard Way), www.scribblelive.com
8 Advanced Tactics for Optimizing Facebook Video Ads to Perfection, www.socialmediaexplorer.com
Facebook Live unlocks scheduling and pre-stream lobby, first for verified Pages, techcrunch.com
How to Analyze Your YouTube Marketing With Google Analytics, www.socialmediaexaminer.com
Infographic: 4 things to know about the present and potential of live video, digiday.com
Sharethrough’s Patrick Keane: Publishers without video strategies “will die”, digiday.com
Signal to Now Include Live Video For Journalists, media.fb.com
Why Mobile Video Should Be Included in Your Content Marketing Strategy, www.copypress.com
Working Together to Improve the Premium Video Ad Experience, adage.com

From our sponsors: Marketing Day: Paid search campaigns, Instagram Stories & Facebook mobile apps