Marketing Day: Salesforce’s Einstein, Google Adwords Health Score & more

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Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

It’s your last chance to save £200 on MarTech
Sep 26, 2016 by Marketing Land
At MarTech Europe, you’ll hear stories from marketing and technology experts about their digital transformation challenges and success. Find out their secrets for building their marketing stacks… and doing it right. Register for an All Access Pass by Friday and pay only £1,095 — that’s £200 off on-site rates.
With brains like Einstein’s, who needs marketers?
Sep 26, 2016 by Barry Levine
The coming of artificial intelligence to Salesforce and other marketing tools raises the question of what exactly marketers will do.
Plan device-specific user experience strategies with Google AdWords’ bid modifier
Sep 26, 2016 by Thomas Stern
Google recently announced some changes to the way bid adjustments works in AdWords. Columnist Thomas Stern explains how this might affect your device-specific bidding strategies.
See how 13 leading SEO software platform providers stack up
Sep 26, 2016 by Digital Marketing Depot
With hundreds, thousands, tens of thousands, and even millions of pages, sites and keywords to manage and optimize, enterprise SEO has become increasingly complicated and time-consuming. Using an enterprise SEO software platform can increase efficiency and productivity while reducing the time and errors involved in managing organic search campaigns.
What’s the Google AdWords Health Score and how is it different from existing tools?
Sep 26, 2016 by Larry Kim
AdWords recently released a Health Score feature that “grades” your account, but is it just a rip-off of an existing free performance grader? Columnist Larry Kim compares.
3 tips for tracking response to industrial tradeshow print ads and landing pages
Sep 26, 2016 by Dianna Huff
Columnist Dianna Huff offers some smart advice for how you can measure the digital impact of real-world event marketing efforts.
Writing a Yelp review that won’t get filtered
Sep 26, 2016 by Brian Patterson
Is Yelp not showing your reviews? Columnist Brian Patterson has some tips for avoiding the review filter.
What marketers can learn from governments on social
Sep 26, 2016 by Chris Kerns
Columnist Chris Kerns takes a look at top government agency social accounts on Facebook, Twitter, and Instagram to uncover the innovative ways they’re using these channels.
How many videos top publishers post daily to Facebook, YouTube
Sep 26, 2016 by Tim Peterson
Top publishers like BuzzFeed, NowThis News and Tastemade are posting more videos a day to Facebook than YouTube. Here’s why.
The 3 things to look for in a customer-centric marketing tool
Sep 26, 2016 by Jordan Elkind
With a bevy of marketing tools to choose from, how do you pick the right one to help you meet your customer-centric goals? Contributor Jordan Elkind outlines three features that should be a no-brainer.
Google (finally) launches cross-device retargeting
Sep 26, 2016 by Ginny Marvin
In a big change, Google enables cross-device remarketing for signed-in users.
With Spectacles, Snap Inc. eyes augmented reality future, raw reality present
Sep 25, 2016 by Tim Peterson
Snap Inc.’s (née Snapchat’s) video-recording glasses, Spectacles, offer a peek at the company’s future and how to secure its present opportunity.
Getting the most from the Forrester Wave and Gartner Magic Quadrant
Sep 23, 2016 by Digital Marketing Depot
The pace at which new marketing technology vendors come to market makes technology selection processes extremely tough. Periodically, Forrester and Gartner identify a handful of vendors as leaders in their industry, but the biggest mistake a marketer can make is to narrow choices down to just these vendors.

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

Read Gartner’s ‘CMO Spend Survey 2015–2016: Digital Marketing Comes of Age’
Case study: JavaScript blocking Google’s view of hreflang
Google adds new schema named “Science Datasets” for marking up scientific or government data
How to register to vote Google doodle marks National Voter Registration Day
Google brings store visits to Google Display Network, debuts cross-device retargeting
Local Search Advantage: SEO, Linkbuilding, Voice Search, Mobile Wallets & More
Avoid the 7 deadly sins of mobile performance marketing

Online Marketing News From Around The Web:

Analytics

A Guide to Activating Audiences Using Analytics, www.cardinalpath.com
What is Data Quality and How Do You Measure It for Best Results?, blog.kissmetrics.com

Blogs & Blogging

4 Great Ideas to Get More Shares on Your Company Blog, www.blogherald.com
Million-Dollar Bloggers Share Their Secrets For Success, www.blogherald.com

Business Issues

Disney Said to Be Working With Adviser on Twitter Bid, adage.com
Twitter’s Gareth Jones, Amex’s Tamar Shapiro check-in to new senior roles at Foursquare, techcrunch.com
Will Yahoo’s Data Breach Derail Verizon Deal?, www.wsj.com

Content Marketing

13 Innovative Content Marketing Hubs from Brands, www.practicalecommerce.com
3 Tips to More Accurately Measure Your Content Effort, contentmarketinginstitute.com
4 Simple Ways to 10x Your Content and Drive More Traffic, www.jeffbullas.com
5 Keys to Building a Culture of Content, www.searchenginejournal.com
How to Make Your Brand Story Your Customers’ Story, www.convinceandconvert.com
How to Serve the Entire Customer Journey With Consultative Content, www.convinceandconvert.com

Conversion Optimization

How “Your Tea” Boosted Revenue by 28% Through Structured Conversion Optimization, vwo.com

Copywriting, Design & Usability

Google, Apple, Adobe, And Microsoft Are Quietly Developing A New Type Of Font, www.fastcodesign.com
How to Ruthlessly Cut Worthless Words from Your Sales Copy, www.copyblogger.com
How to write chatbot dialogue that would make Hemingway blush, venturebeat.com
Is Enterprise Content Management as We Know it Done?, www.cmswire.com
Writing a Stellar New Product Press Release, blog.epicosity.com

Domaining

Snapchat Rebrands to Snap; Acquired Snap.com Back in June; Spectacles.com in May, www.thedomains.com

E-Commerce

5 Interesting Uses of Customer Data for Ecommerce Marketing, www.practicalecommerce.com
Amazon taps into Bollywood with Karan Johar’s Dharma Productions to lure more Prime subscribers in India, qz.com
Ecommerce Conversion: How to Transform More Online Shoppers into Buyers, multichannelmerchant.com
Mastering E-commerce Product Page Optimization, www.searchenginejournal.com
Overall holiday ecommerce sales slow to 11pc, but mobile commerce grows, www.mobilecommercedaily.com
Six steps to take to make your site ready for the holidays, www.internetretailer.com

Email Marketing

11 Subject Line Strategies Guaranteed to Increase Your Open Rates, blog.crazyegg.com
Four Types of Email Addresses Damaging Your Deliverability, and What You Can Do About Them, www.marketingprofs.com
Why I’m Deleting 13,000 Email Subscribers, www.blogtyrant.com

General Internet Marketing

Enduring Brands: A Matter of Perspectives, adage.com
Market Disruption: Your Brand Needs to Create a Ruckus, www.marketingprofs.com
Marketing attribution: How many are actually doing it?, econsultancy.com
Podcast Tips from Expert Hosts, contentmarketinginstitute.com

Internet Marketing Industry

IAB Promotes Christa Babcock to Vice President, Learning & Certification, www.businesswire.com
Choice Cuts: Consumers Have Nearly Unlimited Content Options, But How Many Do They Really Use?, www.nielsen.com
IAB Releases New Ad Unit Portfolio for Public Comment, Featuring Flexible Formats That Adapt for Cross-Screen Marketing & Align with LEAN Principles, www.iab.com

MarTech

How Quickly Is the MarTech Industry Growing?, www.martechadvisor.com
Marketing Automation and CRM: Discover Why You Need Both, www.martechadvisor.com
The difference between adtech and martech is a hell of a lot more than the billing structure, venturebeat.com
Washington Post Builds Its Own Ad Tech To Speed Up Mobile, adexchanger.com
Why “talk to our chatbot” will replace “send us an email”, venturebeat.com

Mobile/Local Marketing

App Event Optimizations: What They Are and How to Make Them Work, 3qdigital.com
App Marketers Are Adopting More Data-Driven Tactics, But Challenges Remain, adexchanger.com
Driving the customer-engagement flywheel with mobile, www.mobilecommercedaily.com
How Starbucks is pouring inspirational, non-commerce content into its app, www.mobilecommercedaily.com
Most US Smartphone Users Visit Retailer Sites or Apps Before an In-Store Purchase, www.emarketer.com
The Mobile App Environment Is More Challenging than Ever, www.emarketer.com
With more than 800,000 apps using Facebook Analytics, focus turns toward education, venturebeat.com

Social Media

I Let Facebook’s Algorithms Run My Life For Weeks, www.buzzfeed.com
12 Ways to Get More Pinterest Followers, www.socialmediaexaminer.com
3 Brands Whose Facebook Influencer Marketing Efforts Stood Out this Summer, www.mavrck.co
5 things to know about Snapchat Spectacles, digiday.com
6 Tips to Optimize Your Facebook Page, www.socialmediaexaminer.com
CSO Imran Khan Explains Snapchat’s Rebrand to Snap Inc., www.adweek.com
Facebook Allowing Advertisers to Create Rules for Turning Off Ads, Email Alerts, www.adweek.com
Facebook Audience Network Category Blocking, www.cardinalpath.com
How to Use Reddit to Drive Traffic to Your Site, www.socialmediaexplorer.com
Migrating Pinterest profiles to React, engineering.pinterest.com
Millennials Aren’t Shopping on Social Media, www.adweek.com
What LinkedIn’s Economic Graph Brings to Microsoft, You and the World, www.cmswire.com
What You Need to Know About Social Media in Nine Easy Charts, adage.com
Why Millennials Love Visual Social Platforms, multichannelmerchant.com

Video

Developing For Virtual Reality: What We Learned, www.smashingmagazine.com
Facebook Is Letting Marketers Link Canvas Ads and Include 360-Degree Video, www.adweek.com
How to Customize Your Videos for Popular Social Networks, www.socialmediaexaminer.com
Why Live Video Is Now a Must-Buy for Marketers and Brands, www.adweek.com

From our sponsors: Marketing Day: Salesforce’s Einstein, Google Adwords Health Score & more