Marketing Day: Twitter’s new customer service tools, Facebook attribution & more

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Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Optimizely releases new products signaling its emergence as ‘an Experimentation Platform’
Sep 15, 2016 by Barry Levine
The company, known for its A/B testing, now adds server-side access, OTT devices, and even smart refrigerators to its repertoire.
Congress on the cusp of national review protection law
Sep 15, 2016 by Greg Sterling
Bill seeks to prevent use of non-disparagement clauses to silence consumer reviews.
Adobe Target expands beyond A/B testing to automated optimization of user experience
Sep 15, 2016 by Barry Levine
The company is today announcing Auto-Target, which implements machine learning-driven automation across the entire tool.
Using social metrics + SEO + questions to create content that drives inbound traffic
Sep 15, 2016 by Matthew Barby
How do you create great content that captures organic search and social traffic alike? Columnist Matthew Barby explains his method for identifying content themes and topics.
Common PPC mistakes and how to avoid them
Sep 15, 2016 by Laura Collins
Columnist Laura Collins lays out five mistakes she commonly sees in paid search and explains how to avoid them.
Twitter now lets brands say when they’re available to respond to tweets
Sep 15, 2016 by Tim Peterson
Businesses’ Twitter profiles can now display their hours of availability and a button to send it a direct message.
Search takes to the cloud as users engage with new actions
Sep 15, 2016 by Christi Olson
Columnist Christi Olson describes the changing face of search engine results pages and how new technology and functionality is benefiting both searchers and advertisers.
4 solutions to dial in your Facebook attribution
Sep 15, 2016 by Brad O’Brien
If your grasp of your Facebook ads attribution is murky, you’re not alone. Columnist Brad O’Brien offers four solutions to help you get a solid understanding of its role in the customer journey.
6 quick steps to jump-start your influencer marketing program
Sep 15, 2016 by Blaise Lucey
How do you make the most of your social influencers? Columnist Blaise Lucey explains how to craft a successful influencer marketing strategy and increase sales.
How the ‘average user’ has ruined e-commerce experiences
Sep 15, 2016 by Liad Agmon
Contributor Liad Agmon explains why the ‘average user’ is an outdated concept; instead, retailers need to identify the most valuable consumers and create one-to-one experiences for them.

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

Everything you need to know about marketing automation platforms in one report
Is Google showing fewer image boxes in its search results?
7 advanced tips for Google Shopping ads
Bidding on the competition: Is it really worth it?
The biggest Google ad updates are also the quietest
Google: Search the primary and most often used mobile shopping tool
Google Trends Election Hub offers deep dive into search trends for 2016 candidates & political issues
Content planning best practices from Oracle

Online Marketing News From Around The Web:

Affiliate Marketing

Affiliate Marketing Mispositioning is Hurting Affiliate Programs, www.amnavigator.com

Analytics

Choosing a Data Analytics Solution: Which One is Right For You?, www.cmswire.com
More Data or Smarter Data? Winning in Modern Marketing’s Digital Deluge, thedma.org
Ways to Test Your Ecommerce Analytics Setup, www.lunametrics.com
Why Relying on Facebook and Google Comes With Trade-Offs for Brands, www.adweek.com

Blogs & Blogging

5 Ways to Crank Up Your Internet Marketing Blog’s Potential, www.komarketingassociates.com

Business Issues

How Silicon Valley’s Talent Wars Are Killing Its Nonprofits, www.fastcompany.com

Content Marketing

6 Tips For Scaling Content, www.copypress.com
How to Navigate Increasing Content Without Diminishing Returns, www.convinceandconvert.com
How Your Sales Team Can Leverage Content Marketing to Close More Leads, blog.kissmetrics.com
On a Blog or In the Boardroom, This is Still the Most Powerful Way to Persuade, www.copyblogger.com
Quit Making Case Studies & Start Creating Great Customer Stories Instead, blog.crazyegg.com
What is Content Intelligence?, contentmarketinginstitute.com

Conversion Optimization

Why CRO and UX Are a Match Made in Heaven, vwo.com

Copywriting, Design & Usability

How to overcome UX challenges with product design sprints, econsultancy.com
What Designers and Marketers Can Learn from Pixar, www.seerinteractive.com

Display & Contextual Advertising

Two-Thirds of Display Spending in France Is Programmatic, www.emarketer.com

Domaining

Here’s what happened to ICANN on Capitol Hill yesterday, domainnamewire.com

E-Commerce

Amazon dominates self-publishing in books, qz.com
The tipping point: Three reasons mobile commerce is key for retailers, econsultancy.com
The U.S. e-commerce market rolls strongly into Q3, www.internetretailer.com
Where Will Mobile Users Be Shopping this Holiday?, www.emarketer.com

Email Marketing

11 Holiday Email Templates for Small Businesses & Nonprofits, blogs.constantcontact.com
16 Mistakes Bloggers Make When Building an Email List, www.jeffbullas.com
5 emails you’ll want to steal ideas from, myemma.com
Autumn Emails: Harvesting the Best Themes of Fall, www.verticalresponse.com
Email Content 101: How to Write Your Most Actionable Email Ever, movableink.com
Making the Most of Inbox Preview, blog.mailchimp.com
Retail email misses the mark when not optimized for mobile apps and web, www.internetretailer.com
What Do Journalists Like to See in PR Email Subject Lines?, www.marketingprofs.com

General Internet Marketing

Six things to consider when implementing personalisation, econsultancy.com

Internet Marketing Industry

Introducing Pandora Plus, More Control and Great New Features at a Very Affordable Price, www.businesswire.com
Outbrain Partners with Bombora on B2B Intent Data for Content Marketing, www.outbrain.com
Sitecore® Launches Sitecore® Experience Platform™ 8.2 to Accelerate Strategic Marketing Initiatives, PR Newswire

MarTech

China Ad Tech Titan iPinYou Moves West, adage.com
For Everyone Wrestling the Risk/Reward of Technology Adoption – Answers & Insights Here., thedma.org
How Lifetime Daily Used Tech to Scale Its Content, contently.com

Mobile/Local Marketing

9 Ways Mobile Apps Help Your Business During The Holiday Season, smallbiztrends.com
Driving App Engagement With Personalization Techniques, www.smashingmagazine.com
Facebook’s Carolyn Everson: Brands Helped Drive Us To Mobile, adage.com
Getting rich push notifications right in Apple’s iOS 10, www.mobilecommercedaily.com
Half of America isn’t downloading smartphone apps anymore, but some demographics are still avidly downloading away, qz.com
Is Facebook Bringing Back Rooms App as Part of Messenger?, www.adweek.com
Mobile Advertising Statistics & Trends, www.wordstream.com
Mobile apps responsible for 80% of digital media growth, www.mobilecommercedaily.com
Publicis’ Chief Strategist on the Outsize Impact Mobile Phones Have Had on Advertising, www.adweek.com
What Makes Smartphone Owners Download an App?, www.emarketer.com
Why Brands Need to Budget for Beautiful Creative on Mobile, adage.com

Other Items

Apple Makes Changes to News App, Wall Street Journal
Even More Safe Browsing on Android!, security.googleblog.com
Google’s Gmail Outage Affects Corporate Users, www.wsj.com
Outlook.com adds support for Google Drive files, www.theverge.com
Proposed European Copyright Reform Puts User Interface and Publisher Traffic at Risk, yahoopolicy.tumblr.com

Reputation Management

6 Case Studies That Show How and Why to Focus on Building Consumer Trust, www.ducttapemarketing.com
Brand Admiration: Three Powerful Bottom-Line Benefits of Being Admired, www.marketingprofs.com

Social Media

3 Inherent Influencer Benefits From Twitter’s New Updates, www.adweek.com
6 Ways Businesses Leverage Social Media During Live Events, www.socialmediaexaminer.com
7 Regrettable Things About LinkedIn Ads, smallbiztrends.com
Facebook Ads vs. AdWords: How to Decide and Start Optimizing for ROI, conversionxl.com
Have You Checked Out New Twitter Promoted #Stickers?, blog.adstage.io
How Nestle and Facebook Work Together as Digital Marketing BFFs, www.adweek.com
How to Organize & Analyze Your Facebook Ads, www.amyporterfield.com
Inside the murky world of social media influencer talent representation, digiday.com
The Truth About Social Media Marketing Budgets, smallbiztrends.com
These Graphics Show Why Facebook Is a Prime Place to Target Foodies, www.adweek.com
Twitter Ads Objective Head-to-Head for Branding Campaign Wins, www.aimclearblog.com
Why Facebook embraced the ad network model, digiday.com
Why I Was Dead Wrong About Snapchat, www.socialmediaexplorer.com

Video

20 Things You Should Know About Tumblr’s New Live Video, smallbiztrends.com
Instagram Video Was the Big Hit of Viacom’s VMA’s, tubularinsights.com
Investment Interest in Virtual, Augmented Reality Remains Strong, www.emarketer.com
Real (-Time) Engagement w/ Live Video, blog.marketo.com
Why Flagging Matters, youtube.googleblog.com
Why Vox Media Is Embracing New Platforms Like VR and 360 Video, www.adweek.com

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