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MarTech Today: Imperson’s chatbot platform, DialogTech’s automatic categorization of phone calls & a machine learning experiment on Google rankings
Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web.
From Marketing Land:
- Imperson unveils chatbot platform so you can create your own character
Jul 20, 2016 by Barry Levine
The self-service platform utilizes the same technology it employed to launch Miss Piggy and other chatbot personalities. - Ad tech firm Likqid Media launches publisher solution that can handle either HTML5 or Flash video ads
Jul 20, 2016 by Barry Levine
Called Fusion, it is designed to help publishers manage the transition away from Flash. - DialogTech launches machine learning to automatically categorize phone calls
Jul 20, 2016 by Barry Levine
Company says new capability is the first such use of that tech outside of call centers. - An experiment in trying to predict Google rankings
Jul 20, 2016 by JR Oakes
In late 2015, JR Oakes and his colleagues undertook an experiment to attempt to predict Google ranking for a given webpage using machine learning. What follows are their findings, which they wanted to share with the SEO community.
From Around The Web:
- A Closer Look at the State of Predictive Analytics, www.emarketer.com
- Google Uses AI to Lure New Cloud Customers, www.wsj.com
- Pinterest’s commerce head explains how A.I. and machine learning will transform shopping, venturebeat.com
- Using machine learning to predict drivers of bounce and conversions on mobile, amphtml.wordpress.com
- 26 WordPress Plugins for Social Media Marketers, www.socialmediaexaminer.com
- Is This New Snapchat Ad Feature Cool — or Creepy?, smallbiztrends.com
- New Study Says People Are More Likely to Buy From Brands That Use Virtual Reality, www.adweek.com
From our sponsors: MarTech Today: Imperson’s chatbot platform, DialogTech’s automatic categorization of phone calls & a machine learning experiment on Google rankings
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