Marketing Day: Snapchat Memories, Angie’s List free & keywords

You are here:

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

13 link opportunities to pursue now
Jul 6, 2016 by Andrew Dennis
Need some great link-building ideas? Columnist Andrew Dennis has them for you — with examples from major brands to illustrate how each might work.
Do keyword rankings even matter anymore?
Jul 6, 2016 by Winston Burton
Is it useful for SEOs to track keyword rankings anymore? Columnist Winston Burton weighs in.
Snapchat’s Memories opens Stories to pre-produced photos, videos
Jul 6, 2016 by Tim Peterson
Snapchat’s new Memories feature will let people include archived snaps and photos and videos from their phone’s camera roll in a public Story.
“First automated trend forecasting platform” predicted the Rainbow Bagel
Jul 6, 2016 by Barry Levine
Santa Monica-based Tilofy is looking to transform the labor-intensive world of looking into the future.
Angie’s List is now free: What this change means for your business
Jul 6, 2016 by Brian Patterson
Now that Angie’s List has removed their paywall, business owners may need to incorporate this site into their local marketing strategy. Columnist Brian Patterson explains why.
4 digital marketing tactics for local reach
Jul 6, 2016 by Megan Hannay
Columnist Megan Hannay reveals four ways to step up your local marketing strategy and find target customers in target regions.
“I love advertising,” said no one ever
Jul 6, 2016 by Chris Glushko
As more consumers opt out of ads, how do we persuade them to like and want advertising? Columnist Chris Glushko discusses the marketing and media industry’s biggest challenge.
The conventional wisdom on ad blocking is missing one key statistic
Jul 6, 2016 by Barry Levine
There’s one stat that could connect the cause to the problem, but it’s missing in action.
SMX Advanced recap: Lies, Damn Lies, and Marketing Statistics
Jul 6, 2016 by Mark Traphagen
Are your marketing tests giving you valid results? Columnist Mark Traphagen summarizes insights from Vistaprint’s Adria Kyne presentation at SMX Advanced.

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

Google expands Now on Tap to translate app screens, discover button & barcode scanning
Google test removes the estimated number of search results
What Advanced SEOs Should Know From The Google Raters Guidelines (SMX Advanced Recap)
Do you really know how much you’re bidding?

Online Marketing News From Around The Web:

Analytics

Search Console Reports in Google Analytics, Luna Metrics

Blogs & Blogging

5 Common Challenges for Guest Post Beginners – and How To Conquer Them, www.semrush.com
An 8-Step Formula for Blogging Success, www.blogtyrant.com
How to Reduce Your WordPress Website’s Downtime, www.wpexplorer.com

Business Issues

Twitter Names Bret Taylor to Board, Wall Street Journal
Google buys machine learning startup Moodstocks to help your phone’s camera identify objects, VentureBeat
Unhappy Anniversary at Twitter, Wall Street Journal

Content Marketing

How to Make Award Winning Creative Content – Part 1, www.distilled.net
How to Measure Performance to Improve Your Content Marketing, Content Marketing Institute
Three Reasons for Including Whitepapers in Your Content Strategy, MarketingProfs

Copywriting, Design & Usability

4 Signs It’s Time to Change Your Website Testing Strategy, Crazy Egg
7 Things to Consider Before a Website Redesign, www.cmswire.com
Suck Less | A Plea For User-Centric Design: Powered By You!, www.kaushik.net
Ten Requirements For Making Home Page Carousels Work For End Users (If Needed), Smashing Magazine

Display & Contextual Advertising

Goodway Group Launches Anti-Fraud Initiative; Achieves Sub-1% Fraud Measurement, PR Web

Domaining

Most businesses don’t care about .uk domains, DomainIncite
New gTLD .Tube Goes Live Thursday: Less Than 50 Sunrise Domain Registrations By TM Holders, The Domains

Email Marketing

5 Email Automation Best Practices, Movable Ink
Bad Behavior That Trips Up Email Marketing Campaigns, www.reachmail.net
How an email marketing company does email marketing, myemma.com

Internet Marketing Industry

A 9-Part Client Management Manifesto Your Agency Should Steal, moz.com
Didit Agency Continues Its Rapid Expansion With Acquisition of Freshbrick, Inc., www.didit.com

MarTech

Ad Tech Funding Is Far From Dead – But It’s Lights Out For The Me-Too Guys, Ad Exchanger
Management Strategies for Choosing and Optimizing Your Technology Solution, Silverpop

Mobile/Local Marketing