Marketing Day: Snapchat hits 10B daily video views, Facebook earnings & more

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Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Snapchat confirms that 10 billion videos are being watched daily
Apr 28, 2016 by Tamar Weinberg
Snapchat users are watching 10 billion videos a day, up from 8 billion two months ago.
Trend observation: branded PPC ads getting more expensive
Apr 28, 2016 by Thomas Stern
Have you noticed your brand CPCs increasingly lately? It’s not just you. Columnist Thomas Stern shares data which suggest that branded terms have become more expensive since Google’s recent SERP changes.
Searching for searchers: Audiences are the new keywords
Apr 28, 2016 by Christi Olson
As we continue to shift towards audience-centric marketing, columnist Christi Olson of Bing notes that we can create more effective remarketing campaigns by asking the right questions about our searchers.
Dynamic remarketing: not just for retailers anymore
Apr 28, 2016 by Laura Collins
Think dynamic remarketing is only for retailers? Think again! Columnist Laura Collins explains how non-retailers can set up these campaigns and discusses the success her agency’s clients have seen by utilizing this tactic.
Four steps to finding the right digital agency
Apr 28, 2016 by Digital Marketing Depot
The right digital partner can provide the perfect mix of creativity, technology and know-how to help your marketing adapt and thrive in a digital world. But how do you find the agency that fits?
Twitter recategorized itself from “social networking” to “news” in Apple’s App Store
Apr 28, 2016 by Tim Peterson
As a social networking app, Twitter ranked fifth among free apps, but as a news app, it now ranks number one. Coincidence?
A CMO’s View: Hyundai outlines the social strategy driving its latest new car launch
Apr 28, 2016 by Amy Gesenhues
CMO Dean Evans shares how the carmaker builds out its social campaigns and offers insight on Hyundai’s new brand direction.
14 times Facebook has tried to be Snapchat
Apr 28, 2016 by Tim Peterson
Facebook may not have been able to buy Snapchat, but that hasn’t stopped the social network from co-opting many of the messaging app’s features.
Experian launches PII-matching audience targeting platform to reach 85% of the US
Apr 28, 2016 by Barry Levine
In the new Audience Engine, brands and others can enrich customer profiles with various layers of PII-based data, and then anonymously target those same users online, in email or on addressable TV.
AdSense mobile Page-level ads now available to all publishers
Apr 28, 2016 by Ginny Marvin
Anchor and Vignette ads are designed for mobile websites and do not count toward page ad limits.
How to protect yourself against ad fraud
Apr 28, 2016 by Ratko Vidakovic
Columnist Ratko Vidakovic walks through steps that marketers should take to protect themselves and their ad budgets against fraud.
Google Analytics now secures all web traffic
Apr 28, 2016 by Ginny Marvin
Whether sites are using HTTPS or not, all traffic communication with Google Analytics is being encrypted.
Amid global smartphone slowdown, Apple seeks to capture more “Android switchers”
Apr 28, 2016 by Greg Sterling
It’s not just the iPhone — smartphone growth has slowed across the board.
Mobile-friendly redesigns: Experiment on your current site
Apr 28, 2016 by Brian Massey
If you have your eye on being mobile-friendly, a full website redesign may be in order. Columnist Brian Massey has tips to ensure your site redesign is a success.
Promoted Tweets with hashtags have higher CPAs, lower CTRs — & other surprises for DR advertisers
Apr 28, 2016 by Ginny Marvin
A Twitter study of 9,000 campaigns points to 9 characteristics that can make promoted tweets more successful for direct response advertisers.
7 reasons your Instagram Ads aren’t converting
Apr 28, 2016 by Blaise Lucey
Are your Instagram Ads a flop? Columnist and Bitly senior content strategist Blaise Lucey explains what you might be doing wrong.
Facebook’s mobile ad revenue grew by 76% to $4.26 billion in Q1 2016
Apr 27, 2016 by Tim Peterson
Facebook grew its daily audience by 16% and the money it makes from each member of its audience by 33% in the first quarter of 2016.

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

How to help your sales team close more paid search leads
Get your mobile apps in shape with these 7 engagement practices
Google Maps now with keyboard-based navigation controls
Google Shopping ads so hot right now: the meteoric rise of PLAs
Is your brand prepared for voice search? 3 steps to get the conversation started
Hertha Marks Ayrton Google Doodle marks 162nd birthday of “The Electric Arc” author

Online Marketing News From Around The Web:

Analytics

In Three Years, Analytics and Big Data Skills Will Be Most in Demand, www.emarketer.com

Blogs & Blogging

6 Things You Need to Do Before You Start Blogging, www.blogherald.com

Business Issues

Email privacy bill unanimously passes U.S. House, Reuters
This year’s Founders’ Letter, googleblog.blogspot.com
Yelp increases wages after firing Eat24 rep Talia Jane who wrote a scathing open letter to CEO Jeremy Stoppelman, qz.com

Content Marketing

5 Content Marketing Trends to Put You Ahead of the Pack, www.convinceandconvert.com
Customer Testimonials: 3 ways to leverage your customers to help tell your product’s story, sherpablog.marketingsherpa.com
Favorite Content Curation Tips To Wow Your Readers, heidicohen.com
Five Examples of How Publishers Have Used UGC to Grow, www.marketingprofs.com
How to Repurpose Content From the Hottest Social Networks, www.socialmediaexaminer.com
Sponsored content to amend future advertising challenges for buyers, sellers, www.mobilecommercedaily.com
What does “context marketing” really mean?, www.martechadvisor.com
What Should We Do With All of That Content?, www.adweek.com

Conversion Optimization

The Long Goodbye: 7 Sites That Make It Hard to Unsubscribe, unbounce.com

Copywriting, Design & Usability

How to Measure Color Contrast, for Web Accessibility, www.practicalecommerce.com
Running Before You Walk: What You Need to Know About Personalization, conversionxl.com
The online copywriter’s paradox: How to write for your audience & yourself, econsultancy.com
UI vs. UX: What’s the difference between user interface and user experience?, www.usertesting.com

Domaining

Five companies using branded top-level domains (TLDs) & why, econsultancy.com

E-Commerce

Find your shop’s niche, yoast.com
Have You Optimized All 12 Zones of Your Amazon Product Pages?, www.marketingwords.com
Shopify Launches Shopify Capital Merchant Cash Advances, recode.net
The Case for Extreme Personalization, www.getelastic.com
Which Omnichannel Retailing Services Need Improvement?, www.emarketer.com

Email Marketing

What’s my email reputation?, myemma.com

General Internet Marketing

11 Ways To Engage Influencers Before Asking For Something, www.jeffbullas.com
6 Reasons Influencer Marketing is Beneficial, www.copypress.com
All You Need to Know About Digital Asset Management, contentmarketinginstitute.com
How a GREAT Marketer Befriends an Influencer, www.toprankblog.com
Publisher And Advertiser Needs: The Great Digital Balancing Act, adexchanger.com
Target The Right Audience To Build Your Business, www.searchenginepeople.com

Internet Marketing Industry

Contently’s New Media Library for Enterprise-Wide Content, contently.com
The New York Times Company – The New York Times Company Names David Rubin Senior Vice President and Head of Brand, investors.nytco.com
Ve Interactive Launches VePanel to Revolutionize Onsite Engagement, www.prnewswire.com
Widen Announces Integration With Sitecore, www.marketwired.com

MarTech

B2B Executives Focus on the Customer in Marketing Technology Spend, www.emarketer.com
Why ad tech needs to wake up before Facebook and Snapchat own vertical video, digiday.com
Why your Sales and Marketing Stack Needs a Solid Foundation, blog.kissmetrics.com

Mobile/Local Marketing

4 Ways to Make Your Mobile Marketing Stand Out, blog.marketo.com
Can Facebook Messenger Become an Effective Local Marketing Platform?, streetfightmag.com
Cat-and-mouse game of mobile ad fraud has only just begun, www.mobilecommercedaily.com
Facebook’s Mobile Advertising Dominance, Is This the Year for Beacons in Retail?, streetfightmag.com
Global smartphone market shrinks, year over year, techcrunch.com
Messaging is the most important part of mobile strategy, www.mobilecommercedaily.com

Reputation Management

Brand trust comes from proving yourself to consumers, www.mobilecommercedaily.com
How To Use Social Signals to Build Trust In Your Brand, www.newswhip.com
Reputation Monitoring & Protection: DATA EVERYWHERE, www.aimclearblog.com

Social Media

5 Ways to Get Tons of Low-Cost Conversions on Facebook, www.wordstream.com
Best Practices for Adopting Digital’s Hottest Platform: Instagram, 3qdigital.com
CEOs and Social Media: What the Public Expects of Leaders, www.marketingprofs.com
Does Snapchat Carry Hidden Pitfalls for Brands?, www.adweek.com
Facebook is doing everything right, qz.com
Facebook Messenger for Social Customer Service, www.searchenginejournal.com
How Brands Can Hack Instagram Hashtags, www.newswhip.com
How to make your DR Tweet copy more effective, www.Twitter.com
Instagram’s App-Based Ad Revenue Is Being Fueled by Money From Startups, www.adweek.com
Join Us for National Small Business Week, www.facebook.com
Monitoring Social Media Traffic: Tricks, Tips & Tools, www.bruceclay.com
Pinterest rolls out its version of trending topics, called Featured Collections, venturebeat.com
Snapchat’s “Speed” filter cited in lawsuit following Atlanta highway crash, techcrunch.com
The Great Debate: Does Social Media Engagement Matter?, simplymeasured.com
Trend report: What’s popular on Pinterest this month, blog.pinterest.com
Twitter and Facebook want publishers and brands to stop promoting their Snapchat accounts, digiday.com

Video

Cornerstone Content Defined in 60 Seconds, www.copyblogger.com
Facebook looking at interactive formats beyond livestreaming and 360 videos, venturebeat.com
Improving Content ID for creators, youtubecreator.blogspot.com
OneNote now supports YouTube, Vimeo, and Vine videos on Windows 10, Mac, and iOS, venturebeat.com
Setting the Record Straight, youtubecreator.blogspot.com
Sports Media Tap Facebook Live for 2016 NFL Draft, media.fb.com
Why Mobile-Responsive Video Design Matters, www.adweek.com
Why the Smartest Video Strategy Focuses on Mobile, Millennials and New Formats, www.adweek.com
With Facebook video, the aggregators are winning, digiday.com

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