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Adobe launches rebranded Sign, now integrated with its Marketing Cloud
Adobe wants to make electronic signatures easier to implement for marketing and e-commerce.
Today, the company rebranded as Sign its service formerly known as the Document Cloud eSign service, and announced the integration with its Marketing Cloud’s Experience Manager Forms. Previously, the eSign service needed a custom integration to become part of a web or app form.
It is also releasing a revamped version of its Sign mobile app, which is used for sending, signing, and tracking documents, and it’s setting up new European data centers to handle the more stringent legal requirements there for electronic signatures.
Adobe Senior Product Marketing Manager Lisa Croft told me that “no other single vendor can produce [such a complete] customer experience and a legally compliant signature.”
Use cases include new bank customers signing up for credit cards or a cable customer signing up for service, either of which can now be created as part of a regular function in the Marketing Cloud.
Adobe’s e-signing service has over 66 million customers and is part of the company’s Document Cloud, launched a year ago.
Along with the Sign announcement, Adobe also announced a new integration between the Document Cloud and both Box and Microsoft OneDrive, making it easier for online document users to work on the same version.
From our sponsors: Adobe launches rebranded Sign, now integrated with its Marketing Cloud
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