With its announcement this week of Value Finder, customer engagement platform Pega aims to help brands drive value from under-served customers. While messaging core customer segments about current products, brands can overlook the opportunity to reach large numbers of less engaged customers with relevant messages. Selling to the 80%. Matt Nolan, Senior Director of Product…
Web designers are always looking for new ways to improve the presentation of a page’s content. Sometimes, this can lead to ingenious solutions or to interact with technologies that are often kept away from the design field. In this article we will bring typography in contact with Artificial Intelligence, using machine learning to detect such…
It’s finally here. The big fall 2020 MarTech conference, virtual of course, with almost 80 sessions all supporting our theme: MarTech is marketing. With so many sessions, attendees are going to have some tough choices to make. Here’s how I plan to navigate my way through those three days. The keynotes. First, I always look…
