Let’s start off by taking a quick glance at the definition of the word “intuitive” presented on Dictionary.com: “Using or based on what one feels to be true even without conscious reasoning: instinctive.” At the same time, Cambridge provides us with this definition: “Based on feelings rather than facts or proof:an intuitive approach/judgment.Most people have…
The continued dominance of email as a marketing channel is elevated further in a time when people are paying more attention to their inbox in real-time than ever before. But that doesn’t mean marketers don’t need to keep abreast of new technologies and tactics. Among the possibilities for today’s email campaigns is modifying content at…
We’ve built our B2B marketing teams and respective budgets with specialists who know their marketing discipline and channel inside and out. Social Media rock stars, organized events pros, sales-driven field marketers, demand gen maestros and digital gurus deliver on their campaigns. This approach works for individual performance and, well, if you are competing in the…
