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How brands can leverage video from engagement to conversion

Posted on 12th September 2020 Digital Marketing

Video has become a necessity across digital platforms to engage audiences and make a lasting impression. As audiences have increased access to information and decreased attention spans, brands must accelerate the focus on compelling video ads to capture user’s attention quickly. Understanding how to leverage video to move consumers through the buying process can help…

MarTech Live Replay: Why agile marketing is made for marketing technologists

Posted on 12th September 2020 Digital Marketing

Earlier this wee MarTech Today Editorial Director Kim Davis spoke with Stacey Ackerman, agile coach and founder of Agilify, and John Cass, digital strategist and host of the Deep Dive into Agile Marketing Podcast, about how agile is different from traditional marketing and why the martech community is so drawn to it. In addition to…

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