Daily Archives: 18th August 2020

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How two martech companies are taking on the cookieless world

Posted on 18th August 2020 Digital Marketing

In the first part of this feature, we talked about how the blocking of third-party cookies by Chrome, following in the footsteps of Safari and Mozilla Firefox, could be disruptive to addressable media – that is, to the possibility of targeting and re-targeting users with relevant ads, responsive to intent signals generated by browsing behavior….

How the banking and financial services industries have turned digital

Posted on 18th August 2020 Digital Marketing

With your neighborhood banking branch essentially turning into another app on your mobile phone, most banking functions have been transformed and simplified by the transition to digital, which was already well underway by the time COVID hit. What has been the level of investment in or commitment to digital in the financial sector? It depends…

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