Daily Archives: 18th July 2020

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Interactive martech supergraphics have arrived

Posted on 18th July 2020 Digital Marketing

If you feel like getting your eyesight tested after five minutes poring over Scott Brinker’s famous Martech 5000, you may need an EEG after your first exposure to MartechTribe’s mind-bending interactive martech supergraphics. They’re worth a look, though. The sheer volume of solutions available creates immense complexity in the relationships between them. Marketers and marketing…

Rethinking progressive profiling to find out what’s happening with your customers now

Posted on 18th July 2020 Digital Marketing

Three years ago – remember three years ago? When life was normal, and we could eat, shop and travel, and I had logged 130,000 work miles in the air and now I haven’t left home in three months …. Where was I? Oh, yes. Three years ago, I wrote about progressive profiling and how critical…

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