Daily Archives: 11th July 2020

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How technology is changing what it means to be an effective marketer

Posted on 11th July 2020 Digital Marketing

The demands and expectations of marketers continue to evolve, and increasingly, they “will be a hybrid of marketers, technologists and data analysts,” says Stephen McDonagh, director of digital & growth marketing at 1-800-Flowers.com. He discussed how emerging trends in data and technology are changing what it means to be an effective search marketer in a…

What’s behind the hype about Customer Data Platforms?

Posted on 11th July 2020 Digital Marketing

The global market for customer data platforms is expected to rise dramatically over the next few years. The CDP Institute pegged industry revenue for 2019 at $1 billion and it expects the sector to reach at least $1.3 billion in 2020. Meanwhile, ResearchandMarkets predicts the industry will grow from $2. billion in 2020 to $10.3…

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