Daily Archives: 3rd July 2020

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Create TikTok ads that convert by embracing the platform’s storytelling style

Posted on 3rd July 2020 Digital Marketing

Like most social media platforms, TikTok pays its bills by selling ads to brands that want to reach its hundreds of millions of users. The most popular type of ad on TikTok is the “In-Feed Ad,” which mirrors Snapchat ads or Instagram/Facebook story ads. These in-feed ads run in between organic content on the “For…

Ad fraud prevention firm CHEQ enters PPC market

Posted on 3rd July 2020 Digital Marketing

The CHEQ PPC dashboard. Image: CHEQ. CHEQ, a cybersecurity firm focused on ad fraud prevention, is expanding its ad verification solutions beyond impression-based programmatic advertising. It has launched a solution designed for paid search and paid search advertising channels called CHEQ PPC. With the majority of digital ad spend going to paid search and social…

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