Daily Archives: 1st July 2020

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Usage of voice has plateaued — for now

Posted on 1st July 2020 Digital Marketing

Roy Amara’s oft-cited law states, “We tend to overestimate the effect of a technology in the short run and underestimate the effect in the long run.” This appears to especially applicable to voice and voice search. While there’s been steady growth in the use of voice and virtual assistants since Siri was introduced more than…

Replay: Addressing diversity recruitment and retainment in agencies and marketing teams

Posted on 1st July 2020 Digital Marketing

The lack of diversity in the advertising and marketing industry is not a new issue. Despite loads of research on the business benefits of diverse teams, there’s been talk but little action for years to increase Black and minority representation in the industry. During this session of Live with Search Engine Land, which took place…

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