ML 20200513
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Daily Archives: 13th May 2020
Pro Tip: How brands can enter TikTok with a viral challenge
TikTok’s fame among marketers is largely rooted in its hashtag challenge. Almost every week, another brand joins the “TikTok Billionaire’s Club” — achieving over a billion views in a viral campaign. Unique to the platform, hashtag challenges are branded viral challenges supported by influencers, music and paid ads. Never before have brands been able to…
How To Convince Others Not To Use Dark Patterns
How To Convince Others Not To Use Dark Patterns How To Convince Others Not To Use Dark Patterns Paul Boag 2020-05-13T12:00:00+00:00 2020-05-13T12:36:22+00:00 You are a smart, well-informed person. After all, you are reading Smashing Magazine so you must be. That means you are probably already convinced that you should avoid dark patterns. Maybe you have…
