Daily Archives: 2nd May 2020

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People choosing trusted brands, but marketers are pulling brand campaigns

Posted on 2nd May 2020 Digital Marketing

Should marketers be investing in top-of-funnel campaigns or performance advertising right now? That question is being hotly debated in a lot of places, including major earnings reports where performance seems to be winning. Making the case for brand. New consumer data from Survata makes a strong case for brand marketing and argues that trusted brands…

3 ways digital marketing agencies will change due to COVID-19

Posted on 2nd May 2020 Digital Marketing

If you own an agency, or are with an agency, you are probably wondering how things will change due to COVID-19. I’ve spent a good amount of time thinking about this and here is what I predict will happen. 1. Strategy with change Everything a digital marketing agency does starts with their strategy, so I…

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