Daily Archives: 7th March 2020

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The data behind incrementality on Amazon

Posted on 7th March 2020 Digital Marketing

Every marketer worth their salt is concerned about incrementality. Companies have, and should be, reevaluating their budgets, channels and service providers based on the ability to drive sales from advertising that they wouldn’t have captured otherwise. When it comes to Amazon, this issue is particularly important, because current SERPs can naturally cannibalize an otherwise organic…

Coronavirus creating disruption, uncertainty for digital marketing ecosystem

Posted on 7th March 2020 Digital Marketing

The news cycle has been dominated by discussion and speculation about the coronavirus or COVID-19. That’s also true in the tech press, as major industry events cancel and companies such as Apple, Facebook and Uber say revenues will likely take a hit because of supply chain issues or declining consumer demand. Online publishers have indicated…

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