Daily Archives: 18th February 2020

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What To Do If People Hate Your Brand Mascot

Posted on 18th February 2020 Web Design

What To Do If People Hate Your Brand Mascot What To Do If People Hate Your Brand Mascot Suzanne Scacca 2020-02-17T13:00:00+00:00 2020-02-18T12:39:27+00:00 There are a number of reasons why businesses decide to use mascots to represent their brands: They want there to be a friendly and reliable face to welcome visitors to the site. They…

ML 20200218

Posted on 18th February 2020 Digital Marketing

The post ML 20200218 appeared first on Marketing Land. From our sponsors: ML 20200218

Post-holiday analysis: connected TV becomes performance TV

Posted on 18th February 2020 Digital Marketing

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The dust has settled on another holiday shopping season, and now it’s time to evaluate and analyze what went right for advertisers. As usual, brands and agencies turned to the tried and true ad channels — paid search, display, social, native, the list goes on — to (hopefully) drive as many shoppers to convert as…

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