Daily Archives: 18th January 2020

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Social shorts: Instagram tests web DMs, TikTok explores curated content streams, Pinterest passes Snapchat in users

Posted on 18th January 2020 Digital Marketing

This collection of social media marketing and new hire announcements is a compilation of the past week’s briefs from our daily Marketing Land newsletter. Click here to subscribe and get more news like this delivered to your inbox every morning. Instagram DMs, Pinterest beats Snapchat and TikTok looks to change its content stream Instagram tests…

Pinterest taps market research firm IRI to measure offline sales lift

Posted on 18th January 2020 Digital Marketing

A little over two years ago, Pinterest announced a partnership with IRI, the global market research company, to measure the impact of ad campaigns on in-store sales lift. While it’s apparently taken until now to fully implement, now that the capabilities are in place, advertisers will soon be able to determine which campaigns and creatives…

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