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Spotify podcast ads can now track impressions, reach and audience data

Posted on 9th January 2020 Digital Marketing

Spotify has rolled out a new suite of marketing tools for podcast advertisers, making it possible to view impressions, frequency, reach and audience demographic information for podcast ads, the company announced Wednesday. The new metrics tools are supported by Spotify’s new podcast ad technology, Streaming Ad Insertion (SAI), which utilizes data from the platform’s logged-in…

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Posted on 9th January 2020 Digital Marketing

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