Daily Archives: 20th December 2019

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Using contact-level intent monitoring to close 3 critical performance gaps in ABM

Posted on 20th December 2019 Digital Marketing

At the same time that the concept of customer experience seems to be attracting more and more thought leadership press, the stark reality is that in many B2B companies, three critical revenue-maximization efforts remain demonstrably sub-optimized. For ABM practitioners, closing these performance gaps promises to deliver additional improvements to the bottom line. Part of the…

Marketo publishes winter release notes, plans for better integration capabilities in 2020

Posted on 20th December 2019 Digital Marketing

Marketo has published its January 2020 release notes for its Marketo Engage Adobe application. The release is scheduled for Friday, January 17 at 6 PM PT. Key updates will be rolling out across the core Marketo Engage Adobe Application and Account-Based Marketing (ABM) tools. The planned update includes enhancements to the Microsoft Dynamics integration that…

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