Daily Archives: 19th December 2019

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Adelphic teams up with IAS to enable pre-bid keyword filtering for brand safety

Posted on 19th December 2019 Digital Marketing

Adelphic, a subscription-based, cross-channel DSP, announced on Wednesday it was extending its partnership with Integral Ad Science (IAS) to give advertisers a pre-bid keyword customization solution. Advertisers will be able to filter ad inventory by avoiding specific keywords within a URL string — reducing the potential for ads to appear in environments deemed unsafe or…

Quantitative Data Tools For UX Designers

Posted on 19th December 2019 Web Design

Quantitative Data Tools For UX Designers Quantitative Data Tools For UX Designers Adonis Raduca 2019-12-19T11:30:00+00:00 2019-12-19T12:36:00+00:00 Many UX designers are somewhat afraid of data, believing it requires deep knowledge of statistics and math. Although that may be true for advanced data science, it is not true for the basic research data analysis required by most…

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