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    Daily Archives: 14th December 2019

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    The California Consumer Privacy Act goes live in a few short weeks — Are you ready?

    Posted on 14th December 2019Digital Marketing
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    The California Consumer Privacy Act – or CCPA – creates strict new requirements and processes for all brands that sell to consumers in California. Join OptiMine CEO Matt Voda as he explains how CCPA will impact your marketing , including potential problems and accuracy issues around multi-touch attribution. You’ll hear best practices and options to…

    Lytics now integrates with Google Marketing Platform to enable customer data-informed campaigns

    Posted on 14th December 2019Digital Marketing

    Customer data platform Lytics announced this week it now integrates with Google Marketing Platform’s full suite of tools, including Google Ads, Google Analytics, Google Optimize 360, Display and Video 360 and more. Why we care The integration makes it possible for marketers to target ads with their customer data housed in Lytics and improve retargeting…

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