Imagine a seesaw with a flamingo on one side and a grizzly bear on another. How would you ever stabilize them? That is how most digital marketers feel when they ask me to help balance out business-first decisions and brand safety. What does that mean? Simply put, it’s the natural and growing conflict between the…
SmashingConf New York 2019: Videos And Photos SmashingConf New York 2019: Videos And Photos Rachel Andrew 2019-11-12T10:00:00+00:00 2019-11-12T12:36:03+00:00 We love running our event in New York, and given that it sold out a long way in advance we think that you do too. If you didn’t manage to get a ticket, this post should give…
Adapting Agile For Part-Time Teams Adapting Agile For Part-Time Teams Philip Kiely 2019-11-12T12:00:00+00:00 2019-11-12T12:36:03+00:00 The formal notion of the Agile software development method is about as old as I am (the Agile Manifesto was published in February 2001). I point this out not to make you feel old, but instead to demonstrate that Agile has…
Having incorporated mobile applications into our daily lives, it’s extremely difficult to imagine a world without them. This is also why statistics such as those reporting that the average smartphone owner uses about 30 apps per month come as no surprise to anyone. At the same time, knowing that an ordinary retail customer is active…
