A new report published by mobile ad company Kargo found that ad viewability does not directly correlate to memorability. Similarly, the report also indicated that ad visibility does not necessarily yield higher user engagement. Kargo’s study distinguished the correlation between viewability of an ad unit and its memorability (ad effectiveness), examining the following formats: Instagram…
Mastercard has purchased customer data and loyalty platform SessionM. Terms weren’t disclosed but the startup raised almost $100 million over four rounds. SessionM is behind loyalty programs for a wide range of companies including Coke, L’Oreal and Chipotle. It uses customer data and numerous behavioral and intent signals to deliver personalized (primarily) mobile offers. Loyalty…
Writing A Multiplayer Text Adventure Engine In Node.js: Game Engine Server Design (Part 2) Writing A Multiplayer Text Adventure Engine In Node.js: Game Engine Server Design (Part 2) Fernando Doglio 2019-10-23T14:00:59+02:00 2019-10-23T12:36:40+00:00 After some careful consideration and actual implementation of the module, some of the definitions I made during the design phase had to be…
