Daily Archives: 12th October 2019

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How advertising rates vary by category on Amazon

Posted on 12th October 2019 Digital Marketing

It was 10 years ago, Jeff Bezos famously quipped that “advertising is the price you pay for having an unremarkable product.” As it relates to Amazon today, that logic holds as much water as any of these fine-looking sieves found on Amazon itself. In 2019, the retail site is largely a “pay to play” platform…

IAB warns of ‘unintended consequences’ as California AG unveils CCPA enforcement regs

Posted on 12th October 2019 Digital Marketing

California Attorney General Xavier Becerra has just published proposed regulations (.pdf) that will fill in many blanks and much of the practical detail for CCPA, which is set to take effect next year in California but will have nationwide impact. The regulations seek to clarify and provide guidance to businesses on how to comply with…

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