Ruth Burr Reedy, VP strategy at UpBuild, speaking at MarTech Conference 2019 in Boston. “These are the wrong kind of leads.” Sound familiar? If you’re a lead generation marketer, it’s an unwritten right of passage to get that complaint from your sales team. Perhaps you are generating more leads, but they’re coming from higher funnel…
Jonathan Roman walks onto the stage, coffee cup in hand. He’s relaxed. He’s confident. He knows his story is going to be compelling. And it is. Working with Ancestry.com for a little over a year, Roman has overseen a radical shift in how consumer data is augmented, cleansed and segmented to drive a customer-first digital…
Developing A Custom Plugin For October CMS Developing A Custom Plugin For October CMS Andriy Haydash 2019-10-08T12:30:59+02:00 2019-10-08T12:36:45+00:00 Last year, I did some research about new CMS systems in PHP in order to find a good alternative to WordPress. Ideally, it had to be an open-source solution with a clean and modern codebase. One of…
