Daily Archives: 5th October 2019

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What’s the most important skill a CMO needs? Cross-functionallty

Posted on 5th October 2019 Digital Marketing

The role of the CMO has evolved massively over the past 15 years. In fact, at some high-profile companies, it seems to have evolved itself to the point of obsolescence. As reported in Ad Age this past July, “Several big-name companies have recently done away with the CMO position altogether—including Johnson & Johnson, Uber, Lyft,…

Offense or defense: The secrets to bidding on brand terms on Amazon Advertising

Posted on 5th October 2019 Digital Marketing

Online advertising is among the latest industries Amazon plans to disrupt. Although it is relatively new to the digital advertising world compared to Google and Facebook, the e-commerce giant is already making its presence felt. Advertising has become one of Amazon’s fastest-growing businesses. In 2018, Amazon advertising revenue experienced triple-digit growth each quarter, reaching approximately…

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