Reddit announced three new video ad updates on Wednesday, launching a new mobile landing page experience, adding two more aspect ratios for ad sizes and offering optional referral URLs for CPV (cost per view) campaigns. Mobile landing pages for video ads. The new mobile landing pages for video ads are designed to provide a “seamless…
Frankenstein Migration: Framework-Agnostic Approach (Part 1) Frankenstein Migration: Framework-Agnostic Approach (Part 1) Denys Mishunov 2019-09-26T12:30:59+02:00 2019-09-26T12:34:48+00:00 Migration, according to Oxford Learner’s Dictionary, is “the slow or gradual movement of something from one place to another.” This term describes many things and phenomena in our world — both with positive and negative tint. In software development,…
We’re 20 years into the SaaS revolution now, and B2B companies have gotten the table stakes of an operational set-up for tactical go-to-market pretty much down. We know how to define our ideal customer profiles (ICP) in terms of firmographics. We understand the importance of technographics and the implications of existing installs on sellability. We’ve…
