20190923 ML Brief
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Daily Archives: 23rd September 2019
Is There Such A Thing As Too Much Social Proof?
Is There Such A Thing As Too Much Social Proof? Is There Such A Thing As Too Much Social Proof? Suzanne Scacca 2019-09-23T13:30:59+02:00 2019-09-23T12:36:33+00:00 It’s very easy to start a business these days. But succeeding in that business is another story. There are just too many people who want to escape the 9-to-5, do something…
Acquiring new martech? First, get a solid evaluation, buy-in process in place
“We have customers that have 400 different types of tools in what they consider their marketing technology stack,” Anita Brearton, founder and CEO of martech management company CabinetM, shared with an auditorium full of marketers at the MarTech Conference in Boston last week. Some businesses have made technology acquisition oversight a priority. Yet in many…
