Daily Archives: 14th September 2019

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Planning and creating the perfect landing page

Posted on 14th September 2019 Digital Marketing

If you’re looking to gather leads for your business, you need to have a landing-page strategy. Just like every other marketing tactic, this can be done well or it can be done poorly. To see the greatest return on their investment, businesses need to build effective landing pages, then test and optimize them to maximize…

ANA announces new measurement division to enable industry standards, accountability

Posted on 14th September 2019 Digital Marketing

The Association of National Advertisers (ANA) is launching Measurement for Marketers (MFM), a new division that aims to level the measurement playing field in the ad space. The announcement was made by ANA’s CEO Bob Liodice at the 2019 ANA Data & Measurement Conference this week. Why we should care With the digital industry surging…

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