For those working in ad operations and PPC, the VLOOKUP function (and HLOOKUP – its horizontal counterpart) has been a tried-and-true staple of data manipulation in Excel. Now, after more than 34 years as a cornerstone lookup function, VLOOKUP is making way for a new successor. Microsoft has announced the rollout of XLOOKUP – a…
With more brands than ever relying on digital marketing as their main form of advertising, it’s no surprise that professional digital marketers are in very high demand. In fact, Reuters reports that in 2017, digital marketing spending increased by 44 percent in the United States and to $52 billion in Britain. Globally, digital marketing spend…
Inspired Design Decisions: Alexey Brodovitch Inspired Design Decisions: Alexey Brodovitch Andrew Clarke 2019-09-05T13:30:59+02:00 2019-09-05T12:34:54+00:00 Before writing Art Direction for the Web, I began to study Alexey Brodovitch when I became fascinated by editorial and magazine design. I was drawn to his precision, in particular, the way Brodovitch brought photographs and text together. Then, I became…
