Content marketing is a broad term that can be interpreted in multiple ways within the greater marketing spectrum. For some, content marketing is a blog post, for others, it could be large, interactive pieces. For John Deere, content marketing took the form of a print magazine all the way back in the 1800s! Regardless of…
CPG-focused ad metrics agency NCSolutions (NCS) announced on Thursday the launch of Sales Lift Metrics, a new in-flight campaign optimization service. Driven by AI and machine learning technology, Sales Lift Metrics aims to deliver weekly incremental sales metrics that advertisers can use to inform and enhance campaign outcomes while they’re still active. For programmatic campaigns,…
Making Peace With The Feast Or Famine Of Freelancing Making Peace With The Feast Or Famine Of Freelancing Liz Elcoate 2019-08-02T14:00:59+02:00 2019-08-02T12:34:49+00:00 It’s embarrassing to admit — particularly as I host a podcast about this very subject — but I dramatically dropped the ball when it came to booking in projects for this past spring….
